Act-On

Act-On is a marketing automation platform for businesses that depend on building customer relationships at scale. It supports teams that need to generate pipeline, build brand loyalty, retain customers and improve efficiency across the full customer lifecycle.

The product areas include journey orchestration, reporting and analytics, multichannel marketing, Act-On AI and integrations. The vendor frames the product around personalized engagement programs and around connecting engagement to revenue drivers such as buying intent, cross-sell triggers and churn signals, and it stresses sales and marketing alignment. Services include support packages, professional services and email deliverability services.

Act-On is a hosted commercial service sold through demos, with a pricing page and industry pages for financial services, healthcare, manufacturing, insurance and agencies. The site also publishes comparison pages against HubSpot, Marketo, Pardot and Eloqua.