What is Marketo Engage used for?

Marketo Engage is Adobe's marketing automation platform for lead management, email campaigns and account-based marketing, part of Adobe Experience Cloud. It is a good fit for nurturing B2B leads until they are sales-ready, running email campaigns tied to CRM data and coordinating account-based marketing programs.

How much does Marketo Engage cost?

Marketo Engage doesn't publish fixed prices; pricing is quoted on request.

Is Marketo Engage open source?

No. Marketo Engage is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Marketo Engage include Mautic and Laudspeaker.

What are some alternatives to Marketo Engage?

Marketo Engage competes with HubSpot, Salesforce Marketing Cloud and ActiveCampaign. For open-source options, see Enlisted's ranked list of open-source Marketo Engage alternatives.

Marketo Engage: features, pricing and alternatives

About Marketo Engage

Marketo Engage is a marketing automation platform that is part of Adobe Experience Cloud. B2B marketing teams use it to capture and nurture leads, build email programs and run campaigns intended to support end-to-end demand generation and a consistent customer experience.

Adobe's documentation centers on Smart Campaigns, which automate marketing actions based on triggers and filters, plus an email designer and Adobe Dynamic Chat for conversations on web pages. It documents synchronization with Salesforce and Microsoft Dynamics CRM systems so that marketing and sales teams work from shared lead data, along with setup guides and release notes.

Marketo Engage is a hosted, subscription product with no self-hosted edition. It suits marketing operations teams in mid-size and large organizations that need lead management and campaign automation connected to a CRM.

Key features

Smart Campaigns for automated marketing flows
Email design and sending
Lead management and nurturing
Salesforce and Microsoft Dynamics sync
Account-based marketing tools
Dynamic Chat for web conversations

Good fit for

→Nurturing B2B leads until they are sales-ready
→Running email campaigns tied to CRM data
→Coordinating account-based marketing programs

Tags: marketing-automation; lead-management; email-marketing; abm; adobe; crm-integration

Marketo Engage: questions and answers

What is Marketo Engage used for?: Marketo Engage is Adobe's marketing automation platform for lead management, email campaigns and account-based marketing, part of Adobe Experience Cloud. It is a good fit for nurturing B2B leads until they are sales-ready, running email campaigns tied to CRM data and coordinating account-based marketing programs.
How much does Marketo Engage cost?: Marketo Engage doesn't publish fixed prices; pricing is quoted on request.
Is Marketo Engage open source?: No. Marketo Engage is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Marketo Engage include Mautic and Laudspeaker.
What are some alternatives to Marketo Engage?: Marketo Engage competes with HubSpot, Salesforce Marketing Cloud and ActiveCampaign. For open-source options, see Enlisted's ranked list of open-source Marketo Engage alternatives.