What is Braze used for?

Braze is a customer engagement platform that lets brands orchestrate real-time, personalized messaging across email, push, SMS and other channels. It is a good fit for lifecycle messaging for consumer apps, and personalized campaigns across email and push.

How much does Braze cost?

Braze doesn't publish fixed prices; pricing is quoted on request. A free trial is available.

Is Braze open source?

No. Braze is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Braze include Dittofeed, Laudspeaker and Mautic.

What are some alternatives to Braze?

Braze competes with Iterable, Customer.io and Klaviyo. For open-source options, see Enlisted's ranked list of open-source Braze alternatives.

Braze: features, pricing and alternatives

About Braze

Braze is a commercial customer engagement platform used by marketing and lifecycle teams to communicate with customers across channels. It collects customer data, builds segments and sends messages from a single system rather than managing each channel separately.

The product page lists a cross-channel messaging capability, a data platform for unifying and activating data, journey orchestration for multi-step experiences and a set of AI features under the BrazeAI name, including decisioning for one-to-one personalization and always-on AI agents. Braze is a hosted service with sales-led pricing, typically adopted by mid-sized and large consumer brands.

Key features

Cross-channel messaging from one place
Journey orchestration for multi-step flows
Data platform for unifying customer data
AI decisioning for personalization
AI agents for ongoing engagement
Real-time customer interactions

Good fit for

→Lifecycle messaging for consumer apps
→Personalized campaigns across email and push

Tags: customer-engagement; messaging; journey-orchestration; personalization; push-notifications; marketing-automation; cdp

Braze: questions and answers

What is Braze used for?: Braze is a customer engagement platform that lets brands orchestrate real-time, personalized messaging across email, push, SMS and other channels. It is a good fit for lifecycle messaging for consumer apps, and personalized campaigns across email and push.
How much does Braze cost?: Braze doesn't publish fixed prices; pricing is quoted on request. A free trial is available.
Is Braze open source?: No. Braze is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Braze include Dittofeed, Laudspeaker and Mautic.
What are some alternatives to Braze?: Braze competes with Iterable, Customer.io and Klaviyo. For open-source options, see Enlisted's ranked list of open-source Braze alternatives.