What is Listrak used for?

Listrak is a commercial marketing automation platform that unifies customer data and sends email, SMS and web messages for retail brands. It is a good fit for retail email and SMS programs, and ecommerce teams personalizing site content.

How much does Listrak cost?

Listrak doesn't publish fixed prices; pricing is quoted on request.

Is Listrak open source?

No. Listrak is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Listrak include Mautic and Dittofeed.

What are some alternatives to Listrak?

Listrak competes with Klaviyo, Emarsys and Bloomreach. For open-source options, see Enlisted's ranked list of open-source Listrak alternatives.

Listrak: features, pricing and alternatives

About Listrak

Listrak is a commercial marketing automation platform for retailers and brands. It brings customer data, identity and messaging into one product so a marketing team can run email, SMS and onsite web campaigns from a shared view of each shopper.

Capabilities listed on the vendor's site include a data platform, an intelligence layer, journey orchestration, personalized experiences, product recommendations, and reporting and analytics. Channels and tools named include email, mobile marketing, RCS messaging, push notifications, landing pages, targeted popups, website personalization and paid media and social audiences.

Listrak also sells expert services, described as strategic partnership and client services, and publishes benchmark reports for retail verticals. The platform is hosted and is sold to retail brands that judge their programs by revenue rather than list size.

Key features

Unified customer data and identity
Cross-channel journey orchestration
Email, SMS, RCS and push messaging
Targeted popups and landing pages
Website personalization
Product recommendations
Reporting and analytics

Good fit for

→Retail email and SMS programs
→Ecommerce teams personalizing site content

Tags: marketing-automation; email-marketing; sms; retail; ecommerce; personalization; customer-data-platform

Listrak: questions and answers

What is Listrak used for?: Listrak is a commercial marketing automation platform that unifies customer data and sends email, SMS and web messages for retail brands. It is a good fit for retail email and SMS programs, and ecommerce teams personalizing site content.
How much does Listrak cost?: Listrak doesn't publish fixed prices; pricing is quoted on request.
Is Listrak open source?: No. Listrak is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Listrak include Mautic and Dittofeed.
What are some alternatives to Listrak?: Listrak competes with Klaviyo, Emarsys and Bloomreach. For open-source options, see Enlisted's ranked list of open-source Listrak alternatives.