Ometria

Ometria is a commercial platform for retail and ecommerce marketing teams that joins a customer data platform with cross-channel campaign tools. The vendor calls the category a customer data and experience platform, and it positions the product as built specifically for retail brands.

On the data side it ingests information from ecommerce platforms, data warehouses and ERP systems, websites, mobile apps, point-of-sale, loyalty, customer support and campaign sources, then handles identity resolution, consent management, segmentation, analytics and predictive insight. On the delivery side it offers real-time audiences, a broadcast builder, dynamic content, smart templates and a cross-channel journey builder.

Messages can go out by email, SMS, mobile push, ads and retargeting, direct mail and on the website, and the vendor also mentions in-store and customer service touchpoints. An AI layer called Architect AI runs a set of specialist agents. Ometria is hosted software sold through demos.