What is Optimizely Web Experimentation used for?

Optimizely Web Experimentation is a visual A/B and multivariate testing tool for websites, with AI features for planning and running experiments. It is a good fit for testing landing page variations without developers, and planning and reporting on a conversion program.

How much does Optimizely Web Experimentation cost?

Optimizely Web Experimentation doesn't publish fixed prices; pricing is quoted on request.

Is Optimizely Web Experimentation open source?

No. Optimizely Web Experimentation is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Optimizely Web Experimentation include GrowthBook and PostHog.

What are some alternatives to Optimizely Web Experimentation?

Optimizely Web Experimentation competes with VWO, AB Tasty and Kameleoon. For open-source options, see Enlisted's ranked list of open-source Optimizely Web Experimentation alternatives.

Optimizely Web Experimentation: pricing and alternatives

About Optimizely Web Experimentation

Optimizely Web Experimentation is a product for testing changes on websites. Marketers and product teams use a visual editor to build A/B and multivariate tests quickly, and can go deeper with server-side control when they need to test more than what is on the page.

Optimizely now presents it under the heading of agentic experimentation, with AI woven through each stage from idea to decision. The vendor says AI that knows an entire program recommends what to test next, and describes Virtual Teammates that act as a marketing analyst, personalization strategist, CRO manager and chief of staff, handling tasks such as insights, campaign planning and reporting. The messaging stresses running safer tests and validating changes before rollout. It is proprietary and vendor-hosted, with plan details on the Optimizely site.

Key features

Visual editor for web A/B tests
Multivariate testing for pages
Server-side experimentation options
AI recommendations for what to test next
Virtual Teammates for analysis and planning
Safer rollouts validated by experiments

Good fit for

→Testing landing page variations without developers
→Planning and reporting on a conversion program

Tags: ab-testing; experimentation; web-optimization; multivariate-testing; cro; personalization; optimizely

Optimizely Web Experimentation: questions and answers

What is Optimizely Web Experimentation used for?: Optimizely Web Experimentation is a visual A/B and multivariate testing tool for websites, with AI features for planning and running experiments. It is a good fit for testing landing page variations without developers, and planning and reporting on a conversion program.
How much does Optimizely Web Experimentation cost?: Optimizely Web Experimentation doesn't publish fixed prices; pricing is quoted on request.
Is Optimizely Web Experimentation open source?: No. Optimizely Web Experimentation is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Optimizely Web Experimentation include GrowthBook and PostHog.
What are some alternatives to Optimizely Web Experimentation?: Optimizely Web Experimentation competes with VWO, AB Tasty and Kameleoon. For open-source options, see Enlisted's ranked list of open-source Optimizely Web Experimentation alternatives.