What is WebEngage used for?

WebEngage is a commercial customer data and marketing automation platform for running email, push, SMS and WhatsApp journeys across web and mobile apps. It is a good fit for insurance and healthcare customer journeys, ecommerce and retail campaign automation, and travel and hospitality messaging.

How much does WebEngage cost?

WebEngage is a paid product with no free plan.

Is WebEngage open source?

No. WebEngage is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to WebEngage include Mautic, Dittofeed and Laudspeaker.

What are some alternatives to WebEngage?

WebEngage competes with MoEngage, CleverTap and Braze. For open-source options, see Enlisted's ranked list of open-source WebEngage alternatives.

WebEngage: features, pricing and alternatives

About WebEngage

WebEngage is a commercial platform that pairs a customer data platform with marketing automation. Teams use it to build a single customer record, segment audiences and run campaigns across email, mobile and web push, SMS, WhatsApp and other channels.

The vendor describes several connected products built on one customer record: a customer data platform called CDPx, analytics, segmentation, campaigns, automation and personalization. The data model can hold more than people, such as policies, vehicles, loans or appointments, so segments and campaigns can target those objects too. A privacy feature called ZeroPII is advertised, along with AI tooling.

WebEngage is hosted software sold through demos. Its solution pages target travel and hospitality, healthcare, automotive, insurance and ecommerce and retail teams. Further channels listed include digital advertising, RCS, IVR and chatbots.

Key features

Customer data platform with unified records
Funnels, cohorts and retention analytics
Audience segmentation, including plain-language descriptions
Workflow automation across channels
Web and app personalization
Context-aware product recommendations

Good fit for

→Insurance and healthcare customer journeys
→Ecommerce and retail campaign automation
→Travel and hospitality messaging

Tags: customer-data-platform; marketing-automation; email-marketing; push-notifications; sms; whatsapp; segmentation; personalization

WebEngage: questions and answers

What is WebEngage used for?: WebEngage is a commercial customer data and marketing automation platform for running email, push, SMS and WhatsApp journeys across web and mobile apps. It is a good fit for insurance and healthcare customer journeys, ecommerce and retail campaign automation, and travel and hospitality messaging.
How much does WebEngage cost?: WebEngage is a paid product with no free plan.
Is WebEngage open source?: No. WebEngage is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to WebEngage include Mautic, Dittofeed and Laudspeaker.
What are some alternatives to WebEngage?: WebEngage competes with MoEngage, CleverTap and Braze. For open-source options, see Enlisted's ranked list of open-source WebEngage alternatives.