About Appcues
Appcues is a no-code tool that product and growth teams use to guide users inside a software product. Teams build flows, tooltips, checklists and other in-app messages without engineering work, aiming to help new users get value faster and to draw attention to features that are underused.
The vendor now describes itself as an AI-powered customer engagement platform that reaches users in-app, by email and by push notification. It offers a library of content styles for messages, surveys, offers and guides, precise user segmentation, analytics on product behavior and campaign performance, and AI recommendations. An agentic builder lets teams create experiences from prompts.
Appcues is a hosted commercial service. The site offers a book-a-call option for new customers and a published pricing page, and there is no self-hosted edition.
Key features
- No-code in-app flows and tooltips
- Checklists and onboarding experiences
- In-app messages, surveys and offers
- User segmentation
- Product and campaign analytics
- AI-assisted experience building
- Email and push channels
Good fit for
- →Onboarding new users to a SaaS product
- →Announcing new features in-app
- →Collecting in-app feedback
- Tags
- product-adoption
- onboarding
- in-app-messaging
- no-code
- product-analytics
- user-engagement
- checklists
Appcues: questions and answers
- What is Appcues used for?
- Appcues is a no-code product adoption platform for building in-app flows, tooltips, checklists, surveys and other onboarding experiences. It is a good fit for onboarding new users to a SaaS product, announcing new features in-app and collecting in-app feedback.
- How much does Appcues cost?
- Appcues doesn't publish fixed prices; pricing is quoted on request. A free trial is available.
- Is Appcues open source?
- No. Appcues is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Appcues include Usertour.
- What are some alternatives to Appcues?
- Appcues competes with Pendo, Userpilot and Whatfix. For open-source options, see Enlisted's ranked list of open-source Appcues alternatives.
Open-source alternatives to Appcues
See all
Usertour
Analytics
Usertour is an open-source user onboarding platform. It allows you to create in-app produc
OSSvs Pendo★ 2.3k
Rybbit
Analytics
Open source, cookieless web & product analytics with an 11 KB script and one readable
AGPL-3.0vs Google Analytics★ 13k
OpenPanel
Analytics
OpenPanel is an open-source web and product analytics platform, an open-source alternative
AGPL-3.0vs Mixpanel★ 7.1k
Databuddy
Analytics
Databuddy is a privacy-first analytics platform with a focus on user experience, with it's
AGPL-3.0vs Google Analytics★ 1.2k
PostHog
Analytics
PostHog automatically diagnoses problems, fixes bugs, and generates pull requests – all wi
OSSvs Mixpanel★ 40k
Trench
Analytics
Trench — Open-Source Analytics Infrastructure. A single production-ready Docker image buil
MITvs mParticle★ 1.7k
SaaS alternatives to Appcues
See all
Pendo
Analytics
Pendo is a product analytics and in-app guidance platform that shows where users and AI agents struggle and helps teams act to improve adoption.
SaaS
Userpilot
Analytics
Product analytics and in-app onboarding flows for SaaS teams
SaaS
Whatfix
Analytics
Digital adoption platform with in-app guidance and analytics for enterprise software
SaaS
WalkMe
Analytics
Digital adoption platform that guides users through software with in-app prompts
SaaS
Intercom
Customer Support
Intercom is a customer service platform that combines a helpdesk, inbox and help center with Fin, an AI agent that handles customer conversations.
SaaS
Chameleon
Analytics
In-app product tours, tooltips and onboarding checklists for SaaS products
SaaS

