What is Hyros used for?

Hyros is ad tracking and attribution software that connects ad spend to sales and sends conversion data back to ad platforms for online advertisers. It is a good fit for reconciling ad platform and actual sales data, attributing sales from phone calls, and agency reporting for client ad accounts.

How much does Hyros cost?

Paid plans for Hyros start at $230 per month, and there is no free plan.

Is Hyros open source?

No. Hyros is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Hyros include Talivia, Matomo and Dub.

What are some alternatives to Hyros?

Hyros competes with Triple Whale, Northbeam and Cometly. For open-source options, see Enlisted's ranked list of open-source Hyros alternatives.

Hyros: features, pricing and alternatives

About Hyros

Hyros is a commercial ad tracking and attribution product for online advertisers. It follows which ads, campaigns and channels lead to purchases, calls and other conversions, with the aim of giving media buyers a more complete view than the reports that ad platforms provide on their own.

A central idea is feeding the attribution data back: the platform sends sales that ad networks missed to platforms such as Meta and Google so their targeting and bidding can learn from fuller data. It supports several business models, including Shopify and other ecommerce stores, SaaS trials and subscriptions, courses and coaching, and call-based B2B sales.

Hyros is a hosted service sold through a setup call and a public pricing page. It also runs a partner program for agencies and lists a connection for LLM and MCP use.

Key features

Ad tracking and attribution across channels
Conversion data sync to Meta and Google
Support for ecommerce, SaaS and course businesses
Tracking for booked calls and closed deals
One-click Shopify store install
Reports comparing ad platform data with tracked sales

Good fit for

→Reconciling ad platform and actual sales data
→Attributing sales from phone calls
→Agency reporting for client ad accounts

Tags: ad-tracking; attribution; marketing-analytics; conversion-tracking; ecommerce; saas

Hyros: questions and answers

What is Hyros used for?: Hyros is ad tracking and attribution software that connects ad spend to sales and sends conversion data back to ad platforms for online advertisers. It is a good fit for reconciling ad platform and actual sales data, attributing sales from phone calls, and agency reporting for client ad accounts.
How much does Hyros cost?: Paid plans for Hyros start at $230 per month, and there is no free plan.
Is Hyros open source?: No. Hyros is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Hyros include Talivia, Matomo and Dub.
What are some alternatives to Hyros?: Hyros competes with Triple Whale, Northbeam and Cometly. For open-source options, see Enlisted's ranked list of open-source Hyros alternatives.