What is Branch used for?

Branch is a mobile measurement and deep linking platform that connects marketing campaigns to app installs and routes users to the right in-app content. It is a good fit for sending web visitors to the app experience and measuring paid mobile campaign performance.

How much does Branch cost?

Branch doesn't publish fixed prices; pricing is quoted on request. A free trial is available.

Is Branch open source?

No. Branch is proprietary (closed-source) software and can't be self-hosted. In the Analytics category, open-source options include PostHog, Countly and Snowplow.

What are some alternatives to Branch?

Branch competes with AppsFlyer, Adjust and Singular.

Branch: features, pricing and alternatives

About Branch

Branch is a commercial platform focused on mobile linking and attribution. Its links and QR codes carry people from ads, emails, web pages and social posts into the right screen of an app, even if they need to install it first, and the platform records which source led to the action.

The vendor groups its products into engagement, performance, activation and discovery. These cover converting owned and organic channels, improving ad return with attribution, creating branded short links and QR codes, and buying targeted programmatic media. It also lists data exports and an intelligence layer. Branch describes its measurement as privacy-safe, and it is a hosted service used mainly by mobile app marketing teams.

Key features

Deep links into specific app screens
Mobile attribution across campaigns
Branded short links and QR codes
Website banners promoting the app
Data exports on a set schedule
Measurement designed to be privacy-safe

Good fit for

→Sending web visitors to the app experience
→Measuring paid mobile campaign performance

Tags: deep-linking; mobile-attribution; mobile-marketing; qr-codes; measurement; analytics; growth

Branch: questions and answers

What is Branch used for?: Branch is a mobile measurement and deep linking platform that connects marketing campaigns to app installs and routes users to the right in-app content. It is a good fit for sending web visitors to the app experience and measuring paid mobile campaign performance.
How much does Branch cost?: Branch doesn't publish fixed prices; pricing is quoted on request. A free trial is available.
Is Branch open source?: No. Branch is proprietary (closed-source) software and can't be self-hosted. In the Analytics category, open-source options include PostHog, Countly and Snowplow.
What are some alternatives to Branch?: Branch competes with AppsFlyer, Adjust and Singular.