What is AppsFlyer used for?

AppsFlyer is a marketing measurement platform for mobile attribution, deep linking and analytics across mobile, web, connected TV and console. It is a good fit for measuring mobile ad campaign performance and sending web visitors to specific app screens.

Yes. AppsFlyer has a free plan. A free Zero plan covers owned media. Growth is pay-as-you-go at $0.07 per conversion after 12K free conversions in the first year; Enterprise is custom-priced.

Is AppsFlyer open source?

No. AppsFlyer is proprietary (closed-source) software and can't be self-hosted. In the Analytics category, open-source options include PostHog, Countly and Snowplow.

What are some alternatives to AppsFlyer?

AppsFlyer competes with Adjust, Branch and Singular.

AppsFlyer: features, pricing and alternatives

About AppsFlyer

AppsFlyer is a commercial platform that tells marketers which campaigns and channels lead to app installs and in-app actions. It is known first for mobile attribution, and now extends the same measurement approach to web, connected TV, PC and console, so teams can compare results across channels.

The product catalog includes marketing analytics, ROI and cross-platform measurement, incrementality testing, creative optimization, audience segmentation, fraud protection and product analytics, plus a deep linking suite for sending people from web, QR codes, email, text and social to the right place in an app. A data collaboration suite covers data management and audience activation. AppsFlyer is a hosted service used mainly by app marketers.

Key features

Mobile app install and campaign attribution
Web, CTV and console attribution
Deep linking from web, email and QR codes
Incrementality and ROI measurement
Fraud protection for ad campaigns
Audience segmentation and activation

Good fit for

→Measuring mobile ad campaign performance
→Sending web visitors to specific app screens

Tags: mobile-attribution; marketing-analytics; deep-linking; fraud-protection; mobile-marketing; measurement; analytics

AppsFlyer: questions and answers

What is AppsFlyer used for?: AppsFlyer is a marketing measurement platform for mobile attribution, deep linking and analytics across mobile, web, connected TV and console. It is a good fit for measuring mobile ad campaign performance and sending web visitors to specific app screens.
Is AppsFlyer free?: Yes. AppsFlyer has a free plan. A free Zero plan covers owned media. Growth is pay-as-you-go at $0.07 per conversion after 12K free conversions in the first year; Enterprise is custom-priced.
Is AppsFlyer open source?: No. AppsFlyer is proprietary (closed-source) software and can't be self-hosted. In the Analytics category, open-source options include PostHog, Countly and Snowplow.
What are some alternatives to AppsFlyer?: AppsFlyer competes with Adjust, Branch and Singular.