What is Singular used for?

Singular is a marketing analytics and attribution platform that unifies ad spend and app data so marketers can measure return across channels. It is a good fit for measuring return on ad spend across channels and feeding unified marketing data into a warehouse.

Yes. Singular has a free plan. A free plan covers 15,000 paid conversions. Growth costs $0.05 per conversion, and Enterprise is customized through a demo.

Is Singular open source?

No. Singular is proprietary (closed-source) software and can't be self-hosted. In the Analytics category, open-source options include Umami, Ackee and Tianji.

What are some alternatives to Singular?

Singular competes with AppsFlyer, Adjust and Branch.

Singular: features, pricing and alternatives

About Singular

Singular is a commercial marketing analytics platform that brings together cost data from ad networks with attribution and in-app results, so marketers see return on spend in a single view. It was built with mobile app marketers in mind but now covers web, connected TV, PC and console as well.

The vendor groups its offering into a data foundation, with cost aggregation, partner integrations, data governance and fraud prevention, and measurement tools including mobile, web, cross-device and SKAdNetwork attribution. It also provides deep linking, marketing ETL, reverse ETL, audience management and an AI layer for insights. Singular is a hosted service sold to growth and marketing analytics teams.

Key features

Cost aggregation from advertising networks
Mobile, web and CTV attribution
SKAdNetwork attribution for iOS
Deep linking from web and email to app
Marketing ETL and reverse ETL
Fraud prevention for ad campaigns

Good fit for

→Measuring return on ad spend across channels
→Feeding unified marketing data into a warehouse

Tags: marketing-analytics; attribution; mobile-attribution; etl; deep-linking; ad-spend; analytics

Singular: questions and answers

What is Singular used for?: Singular is a marketing analytics and attribution platform that unifies ad spend and app data so marketers can measure return across channels. It is a good fit for measuring return on ad spend across channels and feeding unified marketing data into a warehouse.
Is Singular free?: Yes. Singular has a free plan. A free plan covers 15,000 paid conversions. Growth costs $0.05 per conversion, and Enterprise is customized through a demo.
Is Singular open source?: No. Singular is proprietary (closed-source) software and can't be self-hosted. In the Analytics category, open-source options include Umami, Ackee and Tianji.
What are some alternatives to Singular?: Singular competes with AppsFlyer, Adjust and Branch.