What is Adjust used for?

Adjust is a mobile measurement platform that attributes app installs to marketing campaigns and helps prevent ad fraud for app marketers. It is a good fit for comparing ad networks by install quality and filtering fake installs from campaign data.

How much does Adjust cost?

Adjust doesn't publish fixed prices; pricing is quoted on request.

Is Adjust open source?

No. Adjust is proprietary (closed-source) software and can't be self-hosted. In the Analytics category, open-source options include PostHog, Countly and Snowplow.

What are some alternatives to Adjust?

Adjust competes with AppsFlyer, Branch and Singular.

Adjust: features, pricing and alternatives

About Adjust

Adjust is a commercial mobile measurement and attribution platform. App marketers integrate its SDK to learn which ad networks and campaigns brought in installs and user activity, so they can judge which channels deserve more budget.

Alongside attribution, the platform provides fraud prevention to filter out fake installs and clicks, and supplies reporting for campaign performance. It works with a wide range of advertising networks and is used mainly by mobile app and game publishers. Adjust is a hosted service, with enterprise-style onboarding rather than a self-install product.

Key features

Mobile install attribution
Ad fraud prevention
Campaign performance reporting
SDK for app integration
Integrations with advertising networks

Good fit for

→Comparing ad networks by install quality
→Filtering fake installs from campaign data

Tags: mobile-attribution; fraud-prevention; mobile-marketing; measurement; sdk; ad-tech; analytics

Adjust: questions and answers

What is Adjust used for?: Adjust is a mobile measurement platform that attributes app installs to marketing campaigns and helps prevent ad fraud for app marketers. It is a good fit for comparing ad networks by install quality and filtering fake installs from campaign data.
How much does Adjust cost?: Adjust doesn't publish fixed prices; pricing is quoted on request.
Is Adjust open source?: No. Adjust is proprietary (closed-source) software and can't be self-hosted. In the Analytics category, open-source options include PostHog, Countly and Snowplow.
What are some alternatives to Adjust?: Adjust competes with AppsFlyer, Branch and Singular.