What is Northbeam used for?

Northbeam is a marketing intelligence platform for e-commerce brands, combining multi-touch attribution, media mix modeling and incrementality analysis. It is a good fit for e-commerce brands deciding where to shift ad budget and agencies reporting profitability across client channels.

How much does Northbeam cost?

Paid plans for Northbeam start at $1,500, and there is no free plan.

Is Northbeam open source?

No. Northbeam is proprietary (closed-source) software and can't be self-hosted. In the Analytics category, open-source options include Talivia, Usertour and PostHog.

What are some alternatives to Northbeam?

Northbeam competes with Triple Whale, Polar Analytics and Hyros.

Northbeam: features, pricing and alternatives

About Northbeam

Northbeam is a commercial marketing intelligence platform used by e-commerce brands to understand which channels, campaigns and ads drive profitable sales. Its core product is multi-touch attribution, supported by media mix modeling and incrementality analysis.

Solutions include profit benchmarks for ad campaigns, a view that attributes revenue to awareness campaigns using clicks and deterministic views, a metrics explorer with correlation analysis, and product and creative analytics. Northbeam Apex feeds first-party data back to ad platforms to improve their optimization.

Northbeam also runs partner and agency programs, including a directory of agencies that use the product and a route for ad platforms to build integrations. It is a hosted service with no self-hosted option, and prospects can book a tour to see it in action before deciding.

Key features

Multi-touch attribution across channels
Media mix modeling
Incrementality testing and analysis
Profit benchmarks for campaigns
Creative and product analytics
Metrics explorer with correlation analysis
First-party data feeds for ad platforms

Good fit for

→E-commerce brands deciding where to shift ad budget
→Agencies reporting profitability across client channels

Tags: marketing-attribution; media-mix-modeling; incrementality; ecommerce; marketing-analytics; creative-analytics; saas

Northbeam: questions and answers

What is Northbeam used for?: Northbeam is a marketing intelligence platform for e-commerce brands, combining multi-touch attribution, media mix modeling and incrementality analysis. It is a good fit for e-commerce brands deciding where to shift ad budget and agencies reporting profitability across client channels.
How much does Northbeam cost?: Paid plans for Northbeam start at $1,500, and there is no free plan.
Is Northbeam open source?: No. Northbeam is proprietary (closed-source) software and can't be self-hosted. In the Analytics category, open-source options include Talivia, Usertour and PostHog.
What are some alternatives to Northbeam?: Northbeam competes with Triple Whale, Polar Analytics and Hyros.