What is AdRoll used for?

AdRoll is a multichannel advertising platform known for retargeting, with a companion product for account-based marketing aimed at B2B teams. It is a good fit for retail and D2C brands recovering abandoned visits, B2B teams targeting accounts through ABM campaigns, and agencies managing ads for several clients.

How much does AdRoll cost?

AdRoll is a paid product with no free plan.

Is AdRoll open source?

No. AdRoll is proprietary (closed-source) software and can't be self-hosted. In the Marketing & SEO category, open-source options include Dub, OpenSEO and YOURLS.

What are some alternatives to AdRoll?

AdRoll competes with Criteo, The Trade Desk and StackAdapt.

AdRoll: features, pricing and alternatives

About AdRoll

AdRoll is a digital advertising platform for growth marketers who want to run campaigns across several channels from a single dashboard. It is mostly associated with retargeting, which shows ads to people who have already visited a site, and also supports brand awareness and conversion campaigns.

Its channels span display and native ads, video, mobile and social placements, plus digital out-of-home, connected TV and ChatGPT ads. Capabilities listed on the site cover audiences, analytics and reporting, buyer insights, go-to-market orchestration and an AI assistant, with cross-channel attribution as a solution area. A second product, AdRoll ABM, targets B2B teams that want to build and close pipeline using account-based marketing.

AdRoll is a hosted commercial service sold with managed-service and self-service options, with a pricing and packaging page. It also offers free tools such as a ROAS calculator and a UTM link builder.

Key features

Retargeting campaigns for site visitors
Multichannel ads from one dashboard
Account-based marketing product for B2B
Audience building and buyer insights
Analytics, reporting and attribution
Built-in AI assistant

Good fit for

→Retail and D2C brands recovering abandoned visits
→B2B teams targeting accounts through ABM campaigns
→Agencies managing ads for several clients

Tags: retargeting; advertising; account-based-marketing; multichannel; attribution; b2b-marketing; display-ads

AdRoll: questions and answers

What is AdRoll used for?: AdRoll is a multichannel advertising platform known for retargeting, with a companion product for account-based marketing aimed at B2B teams. It is a good fit for retail and D2C brands recovering abandoned visits, B2B teams targeting accounts through ABM campaigns, and agencies managing ads for several clients.
How much does AdRoll cost?: AdRoll is a paid product with no free plan.
Is AdRoll open source?: No. AdRoll is proprietary (closed-source) software and can't be self-hosted. In the Marketing & SEO category, open-source options include Dub, OpenSEO and YOURLS.
What are some alternatives to AdRoll?: AdRoll competes with Criteo, The Trade Desk and StackAdapt.