What is Criteo used for?

Criteo is a commerce media platform that helps retailers, brands and agencies run retargeting, retail media and performance advertising using shopper data. It is a good fit for retailers earning revenue from retail media, brands retargeting shoppers who viewed products and marketplaces helping third-party sellers advertise.

How much does Criteo cost?

Criteo doesn't publish fixed prices; pricing is quoted on request.

Is Criteo open source?

No. Criteo is proprietary (closed-source) software and can't be self-hosted. In the Marketing & SEO category, open-source options include Dub, OpenSEO and YOURLS.

What are some alternatives to Criteo?

Criteo competes with The Trade Desk, AdRoll and StackAdapt.

Criteo: features, pricing and alternatives

About Criteo

Criteo is an advertising technology company known for retargeting, and it now describes its offering as a commerce media platform. It serves advertisers, agencies, retailers, marketplaces and media owners who want to connect product advertising with shopper behavior on the open internet.

The platform is organized into four product lines: Commerce Growth for marketers focused on customer acquisition and retention, Commerce Max for retail media outside a retailer's own site, Commerce Grid for media owners and retailers who want to connect media and commerce through programmatic buying, and Commerce Yield for monetizing digital assets. Supporting technology includes predictive bidding, product recommendations, a Shopper Graph that links shopper IDs with commerce data, and addressability tooling.

Criteo is a hosted commercial service sold through sales contact, and it also publishes industry pages for categories such as beauty, travel and consumer electronics. The company runs a blog with product announcements, and there is no self-hosted version of the platform.

Key features

Retargeting and customer acquisition campaigns
Retail media on the open internet
Predictive bidding by expected user value
Intent-based product recommendations
Shopper Graph linking IDs and commerce data
Monetization tools for retailers and marketplaces

Good fit for

→Retailers earning revenue from retail media
→Brands retargeting shoppers who viewed products
→Marketplaces helping third-party sellers advertise

Tags: retargeting; commerce-media; retail-media; programmatic-advertising; ad-tech; performance-marketing; ecommerce

Criteo: questions and answers

What is Criteo used for?: Criteo is a commerce media platform that helps retailers, brands and agencies run retargeting, retail media and performance advertising using shopper data. It is a good fit for retailers earning revenue from retail media, brands retargeting shoppers who viewed products and marketplaces helping third-party sellers advertise.
How much does Criteo cost?: Criteo doesn't publish fixed prices; pricing is quoted on request.
Is Criteo open source?: No. Criteo is proprietary (closed-source) software and can't be self-hosted. In the Marketing & SEO category, open-source options include Dub, OpenSEO and YOURLS.
What are some alternatives to Criteo?: Criteo competes with The Trade Desk, AdRoll and StackAdapt.