What is Taboola used for?

Taboola is a content recommendation and native advertising platform that places sponsored content for advertisers and monetizes publisher sites. It is a good fit for e-commerce brands driving conversions beyond search and social, publishers recommending content and monetizing traffic, and agencies running performance campaigns for clients.

How much does Taboola cost?

Taboola doesn't publish fixed prices; pricing is quoted on request.

Is Taboola open source?

No. Taboola is proprietary (closed-source) software and can't be self-hosted. In the Marketing & SEO category, open-source options include Dub, OpenSEO and YOURLS.

What are some alternatives to Taboola?

Taboola competes with Outbrain, Criteo and StackAdapt.

Taboola: features, pricing and alternatives

About Taboola

Taboola is an advertising technology company that runs content recommendation and native advertising across publisher websites. Advertisers use it to promote their products and content, while publishers use it to recommend content to readers and to earn revenue from their audience.

On the advertiser side, its Realize platform is positioned as performance advertising beyond search and social. It combines varied inventory and placement types, performance AI, and first-party data from publisher editorial and ad units, and it accepts different creative formats rather than only native ones. Advertisers include e-commerce companies, enterprise brands and agencies.

Taboola is a hosted commercial service with a login and account creation flow, a separate section for publishers, and a resource library with guides, webinars and case studies. The homepage lists several interface languages, and pricing is not shown on the page.

Key features

Native advertising across publisher sites
Content recommendations for publishers
Performance advertising through the Realize platform
Performance AI for conversion goals
Support for varied creative formats
Advertiser quickstart guide and resources

Good fit for

→E-commerce brands driving conversions beyond search and social
→Publishers recommending content and monetizing traffic
→Agencies running performance campaigns for clients

Tags: native-advertising; content-recommendation; performance-marketing; ad-tech; publishers; advertising

Taboola: questions and answers

What is Taboola used for?: Taboola is a content recommendation and native advertising platform that places sponsored content for advertisers and monetizes publisher sites. It is a good fit for e-commerce brands driving conversions beyond search and social, publishers recommending content and monetizing traffic, and agencies running performance campaigns for clients.
How much does Taboola cost?: Taboola doesn't publish fixed prices; pricing is quoted on request.
Is Taboola open source?: No. Taboola is proprietary (closed-source) software and can't be self-hosted. In the Marketing & SEO category, open-source options include Dub, OpenSEO and YOURLS.
What are some alternatives to Taboola?: Taboola competes with Outbrain, Criteo and StackAdapt.