About StackAdapt
StackAdapt is a commercial advertising platform for marketers and agencies that buy media programmatically. It started with display, video and native formats and now presents itself as an AI-assisted platform that connects audiences, creative, channels and measurement in a single workflow.
The platform covers a wide set of channels, including audio, video, native and display formats as well as digital out-of-home, connected TV, direct mail, email, in-game placements and ChatGPT ads. Related offerings include Ivy Studio, a creative studio, cross-channel attribution to show how each channel contributes to conversions, and an API for teams that want to connect their own systems.
StackAdapt is a hosted service with industry-specific pages for sectors such as B2B, political, retail, travel, healthcare, finance and other regulated categories. Buyers can sign up directly or request a demo, and the vendor publishes plans and packages on its site.
Key features
- Programmatic buying for display, video and native ads
- Connected TV, audio and digital out-of-home channels
- Cross-channel attribution reporting
- Creative studio for building ad assets
- AI-assisted audience and campaign tools
- API access for custom integrations
- Partner program for agencies
Good fit for
- →Agencies running multichannel programmatic campaigns for clients
- →B2B marketers reaching accounts across display and video
- →Political and healthcare advertisers with regulated requirements
- Tags
- programmatic-advertising
- dsp
- connected-tv
- native-ads
- display-ads
- attribution
- ad-tech
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