The Trade Desk

The Trade Desk is a demand-side platform, or DSP, used by advertisers and agencies to buy digital advertising programmatically. Rather than negotiating with each publisher, buyers plan, bid on and measure campaigns across many channels from a single platform.

The platform covers omnichannel advertising including connected TV and over-the-top video, audio and display, along with audience targeting, identity solutions, measurement and optimization, retail data and artificial intelligence features. Initiatives named on its site include OpenTTD, OpenPath and UID2.

It is a hosted commercial platform built for data-driven marketers, with no self-hosted version. The company also publishes corporate information, investor material, a partner directory and a set of resources for advertisers who want to learn about programmatic buying.