What is Amazon Ads used for?

Amazon Ads is Amazon's advertising platform for sponsored, display, video and streaming TV campaigns, reaching shoppers on and off Amazon. It is a good fit for sellers promoting listings on Amazon and brands reaching streaming TV audiences.

How much does Amazon Ads cost?

Amazon Ads is a paid product with no free plan.

Is Amazon Ads open source?

No. Amazon Ads is proprietary (closed-source) software and can't be self-hosted. In the Marketing & SEO category, open-source options include Dub, OpenSEO and YOURLS.

What are some alternatives to Amazon Ads?

Amazon Ads competes with Google Ads, Meta Ads Manager and Microsoft Advertising.

Amazon Ads: features, pricing and alternatives

About Amazon Ads

Amazon Ads is the advertising business of Amazon, offering self-service tools that let sellers, brands and agencies promote products and reach audiences on and off Amazon. Campaigns can run across shopping surfaces, display, video and streaming TV.

Targeting relies on first-party audiences built from shopping and streaming signals. Streaming TV ads can run across services such as Prime Video and Twitch, including interactive formats where viewers browse and shop while they watch. The vendor also provides educational material through Amazon Ads Academy, including courses and certifications, plus case studies and product announcements.

It is a hosted advertising service run by Amazon, so there is nothing to install or self-host. Advertisers register an account to create campaigns, and sellers and larger brands can use the same platform, with agencies able to manage work for clients.

Key features

Sponsored ads for products on Amazon
Display and video advertising
Streaming TV ads on Prime Video and Twitch
First-party audience targeting
Self-service campaign tools
Training through Amazon Ads Academy

Good fit for

→Sellers promoting listings on Amazon
→Brands reaching streaming TV audiences

Tags: advertising; amazon; sponsored-ads; streaming-tv; display-ads; ecommerce; retail-media

Amazon Ads: questions and answers

What is Amazon Ads used for?: Amazon Ads is Amazon's advertising platform for sponsored, display, video and streaming TV campaigns, reaching shoppers on and off Amazon. It is a good fit for sellers promoting listings on Amazon and brands reaching streaming TV audiences.
How much does Amazon Ads cost?: Amazon Ads is a paid product with no free plan.
Is Amazon Ads open source?: No. Amazon Ads is proprietary (closed-source) software and can't be self-hosted. In the Marketing & SEO category, open-source options include Dub, OpenSEO and YOURLS.
What are some alternatives to Amazon Ads?: Amazon Ads competes with Google Ads, Meta Ads Manager and Microsoft Advertising.