What is Microsoft Advertising used for?

Microsoft Advertising is a pay-per-click platform for running search, display, video and shopping ads across Bing, Yahoo and partner networks. It is a good fit for advertisers extending Google Ads campaigns to Bing and retailers promoting products through shopping campaigns.

How much does Microsoft Advertising cost?

Microsoft Advertising is a paid product with no free plan.

Is Microsoft Advertising open source?

No. Microsoft Advertising is proprietary (closed-source) software and can't be self-hosted. In the Marketing & SEO category, open-source options include Dub, OpenSEO and YOURLS.

What are some alternatives to Microsoft Advertising?

Microsoft Advertising competes with Google Ads, Meta Ads Manager and Amazon Ads.

Microsoft Advertising: features, pricing and alternatives

About Microsoft Advertising

Microsoft Advertising is the ad platform that places paid campaigns on Bing, Yahoo and DuckDuckGo, along with other search engines in Microsoft's partner network. Advertisers create and manage campaigns, choose audiences and track performance from one account.

Campaign types include Performance Max, search, display, video and connected TV, and shopping campaigns. Display and native ads can appear in Microsoft properties such as Microsoft 365, MSN, Edge, Outlook and Microsoft Casual Games, and the video offering extends to publisher partners and streaming services. AI-driven tools are offered to tune campaigns.

It is a hosted advertising service operated by Microsoft, with no self-hosted version. Advertisers create an account, sign in to manage campaigns, and pay according to the budgets and bids they set for each campaign they run.

Key features

Search ads on Bing, Yahoo and DuckDuckGo
Display and native ads across Microsoft properties
Video and connected TV campaigns
Product shopping campaigns
Performance Max automated campaigns
AI-assisted campaign optimization

Good fit for

→Advertisers extending Google Ads campaigns to Bing
→Retailers promoting products through shopping campaigns

Tags: advertising; ppc; search-ads; display-ads; bing; shopping-ads; video-ads

Microsoft Advertising: questions and answers

What is Microsoft Advertising used for?: Microsoft Advertising is a pay-per-click platform for running search, display, video and shopping ads across Bing, Yahoo and partner networks. It is a good fit for advertisers extending Google Ads campaigns to Bing and retailers promoting products through shopping campaigns.
How much does Microsoft Advertising cost?: Microsoft Advertising is a paid product with no free plan.
Is Microsoft Advertising open source?: No. Microsoft Advertising is proprietary (closed-source) software and can't be self-hosted. In the Marketing & SEO category, open-source options include Dub, OpenSEO and YOURLS.
What are some alternatives to Microsoft Advertising?: Microsoft Advertising competes with Google Ads, Meta Ads Manager and Amazon Ads.