What is LinkedIn Ads used for?

LinkedIn Ads is a self-serve advertising platform for reaching professionals on LinkedIn, aimed mainly at B2B marketers. It is a good fit for B2B companies generating leads from professionals, and recruiters and employers promoting open roles.

How much does LinkedIn Ads cost?

LinkedIn Ads is a paid product with no free plan.

Is LinkedIn Ads open source?

No. LinkedIn Ads is proprietary (closed-source) software and can't be self-hosted. In the Marketing & SEO category, open-source options include Dub, OpenSEO and YOURLS.

What are some alternatives to LinkedIn Ads?

LinkedIn Ads competes with Google Ads, Meta Ads Manager and Microsoft Advertising.

LinkedIn Ads: features, pricing and alternatives

About LinkedIn Ads

LinkedIn Ads is a self-service advertising platform that lets companies promote products, events and content to professionals on LinkedIn. It is especially suited to B2B marketing, where targeting by professional attributes matters more than broad reach.

Advertisers first set up a LinkedIn Page for their company, then create and manage campaigns in Campaign Manager, choosing ad formats and managing budgets. The vendor also provides a Marketing Academy with training and a help center. It is a hosted service operated by LinkedIn, with pricing information on a dedicated page.

Key features

Self-serve campaign creation in Campaign Manager
Targeting of professional audiences
Multiple ad formats
Budget and spend management
Company Page integration

Good fit for

→B2B companies generating leads from professionals
→Recruiters and employers promoting open roles

Tags: advertising; b2b-marketing; linkedin; paid-social; lead-generation; campaign-management

LinkedIn Ads: questions and answers

What is LinkedIn Ads used for?: LinkedIn Ads is a self-serve advertising platform for reaching professionals on LinkedIn, aimed mainly at B2B marketers. It is a good fit for B2B companies generating leads from professionals, and recruiters and employers promoting open roles.
How much does LinkedIn Ads cost?: LinkedIn Ads is a paid product with no free plan.
Is LinkedIn Ads open source?: No. LinkedIn Ads is proprietary (closed-source) software and can't be self-hosted. In the Marketing & SEO category, open-source options include Dub, OpenSEO and YOURLS.
What are some alternatives to LinkedIn Ads?: LinkedIn Ads competes with Google Ads, Meta Ads Manager and Microsoft Advertising.