What is HockeyStack used for?

HockeyStack is a B2B revenue data platform that unifies marketing, product and sales data for attribution, account intelligence and AI-driven analysis. It is a good fit for connecting marketing spend to closed-won deals, prioritizing target accounts, and reporting for product-led and sales-led teams.

How much does HockeyStack cost?

HockeyStack doesn't publish fixed prices; pricing is quoted on request.

Is HockeyStack open source?

No. HockeyStack is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to HockeyStack include PostHog.

What are some alternatives to HockeyStack?

HockeyStack competes with Dreamdata, Mixpanel and Amplitude. For open-source options, see Enlisted's ranked list of open-source HockeyStack alternatives.

HockeyStack: features, pricing and alternatives

About HockeyStack

HockeyStack is a commercial B2B revenue analytics platform. It combines marketing, product and sales data into a single source of truth and follows buyer journeys from the first anonymous touch through to closed-won deals, bridging product-led and sales-led motions.

The platform is split into marketing intelligence, which aims to prove marketing's revenue impact, and account intelligence, which helps teams convert and close pipeline faster. Customers build dashboards from a template library, draw on a workflow library, and ask an AI assistant named Odin to analyze and optimize results. An interactive demo is available.

HockeyStack is hosted, sold through demos, and has a public pricing page. It targets go-to-market teams at B2B companies and also publishes benchmark reports and content through its HockeyStack Labs hub.

Key features

Multi-touch attribution across buyer journeys
Unified marketing, product and sales data
Account intelligence for pipeline
Template and workflow libraries
Odin AI assistant for analysis
Customizable GTM dashboards

Good fit for

→Connecting marketing spend to closed-won deals
→Prioritizing target accounts
→Reporting for product-led and sales-led teams

Tags: b2b-analytics; revenue-attribution; account-intelligence; dashboards; go-to-market; ai-assistant; saas

HockeyStack: questions and answers

What is HockeyStack used for?: HockeyStack is a B2B revenue data platform that unifies marketing, product and sales data for attribution, account intelligence and AI-driven analysis. It is a good fit for connecting marketing spend to closed-won deals, prioritizing target accounts, and reporting for product-led and sales-led teams.
How much does HockeyStack cost?: HockeyStack doesn't publish fixed prices; pricing is quoted on request.
Is HockeyStack open source?: No. HockeyStack is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to HockeyStack include PostHog.
What are some alternatives to HockeyStack?: HockeyStack competes with Dreamdata, Mixpanel and Amplitude. For open-source options, see Enlisted's ranked list of open-source HockeyStack alternatives.