What is ActiveTrail used for?

ActiveTrail is a commercial email, SMS and WhatsApp marketing automation platform aimed at small and mid-size businesses. It is a good fit for small businesses running email newsletters and ecommerce shops automating customer journeys.

Yes. ActiveTrail has a free plan.

Is ActiveTrail open source?

No. ActiveTrail is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to ActiveTrail include Mautic, Dittofeed and Listmonk.

What are some alternatives to ActiveTrail?

ActiveTrail competes with Mailchimp, GetResponse and Brevo. For open-source options, see Enlisted's ranked list of open-source ActiveTrail alternatives.

ActiveTrail: features, pricing and alternatives

About ActiveTrail

ActiveTrail is a commercial marketing automation platform for small and mid-size businesses. It combines an email editor with automation, so a team can build customer journeys that send messages by email, SMS, WhatsApp and push notifications.

The site lists email marketing software, marketing automation, a landing page creator, SMS marketing, pop-ups and signup forms, online surveys, ecommerce features and integrations with other tools. The vendor stresses personalized, data-driven journeys over broad, one-size-fits-all campaigns.

ActiveTrail is hosted software and the vendor advertises a free trial. It publishes a pricing page and a learning center with guides, and its website is available in English, French and Spanish. It suits small businesses that want email, SMS and WhatsApp campaigns handled in one tool.

Key features

Email editor for campaigns
Marketing automation journeys
SMS and WhatsApp messaging
Landing page creator
Pop-ups and signup forms
Online surveys
Ecommerce integrations

Good fit for

→Small businesses running email newsletters
→Ecommerce shops automating customer journeys

Tags: email-marketing; marketing-automation; sms; whatsapp; landing-pages; small-business

ActiveTrail: questions and answers

What is ActiveTrail used for?: ActiveTrail is a commercial email, SMS and WhatsApp marketing automation platform aimed at small and mid-size businesses. It is a good fit for small businesses running email newsletters and ecommerce shops automating customer journeys.
Is ActiveTrail free?: Yes. ActiveTrail has a free plan.
Is ActiveTrail open source?: No. ActiveTrail is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to ActiveTrail include Mautic, Dittofeed and Listmonk.
What are some alternatives to ActiveTrail?: ActiveTrail competes with Mailchimp, GetResponse and Brevo. For open-source options, see Enlisted's ranked list of open-source ActiveTrail alternatives.