What is Confidence used for?

Confidence is an experimentation and feature management platform from Spotify that runs A/B tests, rollouts and flags using metrics computed in your own data warehouse. It is a good fit for running product experiments on existing warehouse data, ramping releases while watching guardrail metrics and standardizing experiment metrics across teams.

Yes. Confidence has a free plan. Free plan with 75,000 credits a month. Growth starts at $449 per month for 750,000 credits and reaches $999 for 2.5 million, with a 30-day trial; Enterprise is custom.

Is Confidence open source?

No. Confidence is proprietary (closed-source) software. Open-source alternatives to Confidence include GrowthBook, FeatBit and FeatureProbe.

What are some alternatives to Confidence?

Confidence competes with Statsig, LaunchDarkly and Optimizely Feature Experimentation. For open-source options, see Enlisted's ranked list of open-source Confidence alternatives.

Confidence: features, pricing and alternatives

About Confidence

Confidence is an experimentation and feature management platform from Spotify. It runs A/B tests, controlled rollouts and feature flags while computing metrics directly in the customer's own data warehouse, so the numbers used for experiments match the definitions already used in dashboards.

The testing engine applies sequential testing, automatic guardrails and variance reduction by default, based on the methodology the company says it developed internally over fifteen years. Rollouts ramp up gradually while guardrail metrics hold and can be reverted in one click. Feature flags use typed schemas and warehouse-powered targeting, with simple cleanup once a flag is done.

Confidence is a hosted commercial product. The homepage offers a free trial with no credit card required, along with a pricing page, a blog, a bootcamp for learning experimentation and a contact option. It suits product and data teams that want evidence-based releases without copying data into a separate analytics system.

Key features

A/B testing with sequential analysis
Automatic guardrails and variance reduction
Gradual rollouts with one-click revert
Metrics computed in your data warehouse
Feature flags with typed schemas
Warehouse-powered audience targeting

Good fit for

→Running product experiments on existing warehouse data
→Ramping releases while watching guardrail metrics
→Standardizing experiment metrics across teams

Tags: experimentation; ab-testing; feature-flags; warehouse-native; rollouts; spotify; saas

Confidence: questions and answers

What is Confidence used for?: Confidence is an experimentation and feature management platform from Spotify that runs A/B tests, rollouts and flags using metrics computed in your own data warehouse. It is a good fit for running product experiments on existing warehouse data, ramping releases while watching guardrail metrics and standardizing experiment metrics across teams.
Is Confidence free?: Yes. Confidence has a free plan. Free plan with 75,000 credits a month. Growth starts at $449 per month for 750,000 credits and reaches $999 for 2.5 million, with a 30-day trial; Enterprise is custom.
Is Confidence open source?: No. Confidence is proprietary (closed-source) software. Open-source alternatives to Confidence include GrowthBook, FeatBit and FeatureProbe.
What are some alternatives to Confidence?: Confidence competes with Statsig, LaunchDarkly and Optimizely Feature Experimentation. For open-source options, see Enlisted's ranked list of open-source Confidence alternatives.