What is Adobe Target used for?

Adobe Target is an Adobe Experience Cloud product for A/B testing, experience targeting and personalization across web, mobile and other digital channels. It is a good fit for testing landing page variations, personalizing web and mobile experiences, and running experiments alongside Adobe Analytics.

How much does Adobe Target cost?

Adobe Target doesn't publish fixed prices; pricing is quoted on request.

Is Adobe Target open source?

No. Adobe Target is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Adobe Target include GrowthBook, Flagr and FeatBit.

What are some alternatives to Adobe Target?

Adobe Target competes with Optimizely Web Experimentation, VWO and AB Tasty. For open-source options, see Enlisted's ranked list of open-source Adobe Target alternatives.

Adobe Target: features, pricing and alternatives

About Adobe Target

Adobe Target is a commercial testing and personalization product that belongs to Adobe Experience Cloud. Marketing and optimization teams use it to run experiments on websites, mobile apps and other digital channels, then deliver tailored experiences to different audiences based on what the tests reveal.

The product supports several activity types, including A/B tests, multivariate tests, experience targeting, recommendations and automated personalization. Audiences can be defined once and reused across activities. Adobe documents an implementation path for developers, with API and SDK resources, plus an integration with Adobe Analytics (known as A4T) for reporting on test results.

Adobe Target is delivered as a hosted service under a commercial licence, so there is no self-hosted edition. It is most relevant to organizations that already use other Adobe Experience Cloud products, where testing and personalization sit alongside analytics and related Adobe tools.

Key features

A/B and multivariate testing activities
Experience targeting for defined audiences
Recommendations activities for products and content
Automated personalization of experiences
Reusable audiences across activities
Adobe Analytics integration (A4T) for reporting
API and SDK resources for implementation

Good fit for

→Testing landing page variations
→Personalizing web and mobile experiences
→Running experiments alongside Adobe Analytics

Tags: ab-testing; personalization; experimentation; adobe; targeting; marketing

Adobe Target: questions and answers

What is Adobe Target used for?: Adobe Target is an Adobe Experience Cloud product for A/B testing, experience targeting and personalization across web, mobile and other digital channels. It is a good fit for testing landing page variations, personalizing web and mobile experiences, and running experiments alongside Adobe Analytics.
How much does Adobe Target cost?: Adobe Target doesn't publish fixed prices; pricing is quoted on request.
Is Adobe Target open source?: No. Adobe Target is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Adobe Target include GrowthBook, Flagr and FeatBit.
What are some alternatives to Adobe Target?: Adobe Target competes with Optimizely Web Experimentation, VWO and AB Tasty. For open-source options, see Enlisted's ranked list of open-source Adobe Target alternatives.