Amplitude Experiment

Amplitude Experiment is the experimentation and feature flag offering inside Amplitude's digital analytics platform. It lets teams run A/B tests and manage feature rollouts with testing and analytics working together, so results are read in the same place where product behavior is analyzed.

The Amplitude platform groups its tools into AI, insights, action and data. Experimentation falls under action, alongside Feature Experimentation, Web Experimentation, Feature Management, guides and surveys, and activation, while insights include product analytics, marketing analytics, session replay and heatmaps. Data governance, integrations and security round out the platform. The vendor pitches the integrated approach as a way to scale experimentation without added tech debt. Amplitude Experiment is proprietary and vendor-hosted, with a pricing page, a contact-sales option and a developer hub.