What is Zatten used for?

Zatten is a white-label CRM and automation platform for AI agencies that deliver WhatsApp agents to clients, with pipeline, campaigns and human handoff under the agency's own brand; site in Portuguese. It is a good fit for AI agencies delivering WhatsApp agents to clients and replacing per-client automation flows with one platform.

Is Zatten open source?

No. Zatten is proprietary (closed-source) software and can't be self-hosted. In the CRM category, open-source options include DeskcommCRM, Wacrm and Relaticle.

What are some alternatives to Zatten?

Zatten competes with respond.io, Kommo and Gupshup.

Zatten: features, pricing and alternatives

About Zatten

Zatten is infrastructure for agencies that build AI agents on WhatsApp for their clients. It provides a real-time WhatsApp CRM with live chat, filters, tags and a full conversation timeline, a Kanban pipeline where the AI can move cards, and AI agents with native functions, niche templates and a sandbox that take real actions in the CRM. The site is in Portuguese and its pitch is that clients never know Zatten exists, because logo, colors, domain and favicon all carry the agency's brand.

It also covers mass campaigns sent through the official Meta API with approved templates and per-contact reports, automations triggered by webhooks and Meta Ads events, and departments with permissions and routing by sector and hours, where the AI pauses when a human takes over. The lead journey runs from capture through qualification and scheduling, using a Google Calendar MCP, to human handoff with notification and automatic follow-up. It is aimed at agencies tired of per-client n8n flows and manual metrics, and it offers a free start.

Key features

Real-time WhatsApp CRM with live chat and tags
Kanban pipeline that the AI can update
AI agents with native CRM actions and niche templates
Mass campaigns through the official Meta API
White-label branding with your own domain
Automations from webhooks and Meta Ads events
Departments, permissions and human handoff
Scheduling through Google Calendar

Good fit for

AI agencies delivering WhatsApp agents to clients
Replacing per-client automation flows with one platform

Tags: whatsapp; crm; white-label; ai-agents; agencies; portuguese; automation; pipeline

Zatten: questions and answers

What is Zatten used for?: Zatten is a white-label CRM and automation platform for AI agencies that deliver WhatsApp agents to clients, with pipeline, campaigns and human handoff under the agency's own brand; site in Portuguese. It is a good fit for AI agencies delivering WhatsApp agents to clients and replacing per-client automation flows with one platform.
Is Zatten free?: Yes. Zatten has a free plan.
Is Zatten open source?: No. Zatten is proprietary (closed-source) software and can't be self-hosted. In the CRM category, open-source options include DeskcommCRM, Wacrm and Relaticle.
What are some alternatives to Zatten?: Zatten competes with respond.io, Kommo and Gupshup.