What is Gupshup used for?

Gupshup is a conversational messaging platform offering APIs for WhatsApp, RCS and SMS, plus AI agents for sales, marketing and support. It is a good fit for customer support over WhatsApp, conversational commerce and order enquiries, and banking and insurance customer journeys.

How much does Gupshup cost?

Gupshup is a paid product with no free plan. Self-serve WhatsApp API use carries a Gupshup fee of 0.001 USD per message, with WhatsApp's own per-message fees billed at cost on top. Enterprise features are priced separately.

Is Gupshup open source?

No. Gupshup is proprietary (closed-source) software and can't be self-hosted. In the Backend as a Service category, open-source options include Novu, Hasura and PostgREST.

What are some alternatives to Gupshup?

Gupshup competes with Twilio, Infobip and Sinch.

Gupshup: features, pricing and alternatives

About Gupshup

Gupshup is a commercial messaging platform that lets businesses talk to customers over channels such as WhatsApp, RCS and SMS. Developers use its APIs to send transactional and promotional messages, and to build two-way conversations rather than one-off alerts.

The vendor's current positioning centers on AI agents for sales, marketing and customer support. Example scenarios on its site include assisted shopping on WhatsApp, product enquiries, account support, automated invoicing, customer KYC, interactive sales campaigns and quizzes, with banking and insurance journeys called out as well.

Gupshup is a hosted product sold to enterprises and independent software vendors, and it publishes a WhatsApp API pricing page for partners. It also offers free helper tools such as a WhatsApp chat widget generator and a QR code generator, along with guides, e-books and webinars.

Key features

APIs for WhatsApp, RCS and SMS
AI agents for sales and support
Two-way conversational messaging flows
Assisted shopping inside WhatsApp
Campaign messaging and promotions
WhatsApp widget and QR code generators

Good fit for

→Customer support over WhatsApp
→Conversational commerce and order enquiries
→Banking and insurance customer journeys

Tags: messaging; whatsapp; sms; rcs; chatbots; conversational-ai; customer-engagement; api

Gupshup: questions and answers

What is Gupshup used for?: Gupshup is a conversational messaging platform offering APIs for WhatsApp, RCS and SMS, plus AI agents for sales, marketing and support. It is a good fit for customer support over WhatsApp, conversational commerce and order enquiries, and banking and insurance customer journeys.
How much does Gupshup cost?: Gupshup is a paid product with no free plan. Self-serve WhatsApp API use carries a Gupshup fee of 0.001 USD per message, with WhatsApp's own per-message fees billed at cost on top. Enterprise features are priced separately.
Is Gupshup open source?: No. Gupshup is proprietary (closed-source) software and can't be self-hosted. In the Backend as a Service category, open-source options include Novu, Hasura and PostgREST.
What are some alternatives to Gupshup?: Gupshup competes with Twilio, Infobip and Sinch.