About Cloze
Cloze is a commercial CRM and marketing platform used mainly by real estate agents and brokerages. It emphasizes relationships, with AI tools designed to help agents close more deals, stay productive and keep up with client communication.
The platform includes a CRM, marketing tools, lead management, the Cloze Intelligence Engine, a Connected Brokerage offering and Cloze Forge, along with integrations, mobile apps and add-ons. The site also publishes case studies, a help center and a developer section.
Cloze is hosted software with a try-it-now option, demos and a pricing page. It is aimed at brokerages that want to give their agents a shared, AI-assisted system for contacts, marketing and leads.
Key features
- Relationship-focused CRM for agents
- AI-assisted client communication
- Marketing tools for brokerages
- Lead management
- Integrations, mobile apps and add-ons
Good fit for
- →Managing agent relationships at a brokerage
- →Keeping in touch with past clients
- Tags
- crm
- real-estate
- ai-assistant
- brokerage
- lead-management
- saas
Cloze: questions and answers
- What is Cloze used for?
- Cloze is an AI-assisted relationship CRM and marketing platform for real estate agents and brokerages, with lead management and automation. It is a good fit for managing agent relationships at a brokerage and keeping in touch with past clients.
- How much does Cloze cost?
- Paid plans for Cloze start at $19.99 per seat per month, and there is no free plan. A free trial is available.
- Is Cloze open source?
- No. Cloze is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Cloze include Twenty and Relaticle.
- What are some alternatives to Cloze?
- Cloze competes with Follow Up Boss, Lofty and BoldTrail. For open-source options, see Enlisted's ranked list of open-source Cloze alternatives.
Open-source alternatives to Cloze
See all
Twenty
CRM
The #1 Open Source CRM for modern teams. Modular, scalable, and built to fit your business
OSSvs Salesforce★ 58k
Relaticle
CRM
Open-source CRM with native AI agent support. 37 MCP tools, REST API, self-hosted. Built w
AGPL-3.0vs Attio★ 1.8k
Wukong CRM 15
CRM
Wukong CRM 15 is a comprehensive customer relationship management system that supports the
OSSvs Salesforce★ 535
Krayin CRM
CRM
Krayin CRM is Free & Open Source CRM Built with Laravel for Customer, Lead, and Sales Mana
MITvs Salesforce★ 24k
SuiteCRM
CRM
SuiteCRM - Open source CRM for the world
AGPL-3.0vs Salesforce★ 5.8k
DeskcommCRM
CRM
Open-source AI sales OS — self-hosted CRM with native AI agents + WhatsApp (WAHA). Open al
MITvs Kommo★ 4.4k
SaaS alternatives to Cloze
See all
Follow Up Boss
CRM
CRM and lead routing for real estate agents and teams
SaaS
Lofty
CRM
Real estate CRM with IDX websites, lead generation and team management
SaaS
BoldTrail
CRM
Real estate platform with CRM, lead generation and back-office tools for brokerages
SaaS
Nimble
CRM
Social CRM that enriches contacts from email and social profiles
SaaS
folk
CRM
Lightweight CRM for managing contacts and relationships in shared groups
SaaS
Copper
CRM
CRM built around Google Workspace, with Gmail integration and pipeline tracking
SaaS

