About Lofty
Lofty is a commercial real estate platform that bundles a CRM with IDX websites, lead generation and team management. It targets individual agents, teams, brokers and lenders, and includes a free companion CRM for lenders who share leads with agents.
Its offerings include Lofty AI, an agentic AI platform for real estate, a virtual sales agent that works around the clock to capture and convert leads, and services for lead generation, hyperlocal websites and multi-channel advertising on Google, Facebook and Microsoft. Listing-based Facebook and Instagram ads with email, ZIP code farming ads with direct mail, and Google Local Services Ads are also listed.
Lofty is hosted software sold in packages, with a pricing and packages page. Managed ad and lead services can be added on top of the software.
Key features
- Real estate CRM with lead management
- IDX websites for agents
- Virtual AI sales agent for lead follow-up
- Multi-channel advertising management
- Team and broker management tools
- Companion CRM for lenders
Good fit for
- →Capturing and converting real estate leads
- →Running ads for new listings
- →Managing agent teams at a brokerage
- Tags
- real-estate
- crm
- idx
- lead-generation
- ai
- brokerage
- saas
Open-source alternatives to Lofty
See all
Twenty
CRM
The #1 Open Source CRM for modern teams. Modular, scalable, and built to fit your business
OSSvs Salesforce★ 58k
Wukong CRM 15
CRM
Wukong CRM 15 is a comprehensive customer relationship management system that supports the
OSSvs Salesforce★ 535
Krayin CRM
CRM
Krayin CRM is Free & Open Source CRM Built with Laravel for Customer, Lead, and Sales Mana
MITvs Salesforce★ 24k
SuiteCRM
CRM
SuiteCRM - Open source CRM for the world
AGPL-3.0vs Salesforce★ 5.8k
DeskcommCRM
CRM
Open-source AI sales OS — self-hosted CRM with native AI agents + WhatsApp (WAHA). Open al
MITvs Kommo★ 4.4k
Frappe CRM
CRM
Fully featured, open source CRM
AGPL-3.0vs HubSpot★ 3.7k
SaaS alternatives to Lofty
See all
Follow Up Boss
CRM
CRM and lead routing for real estate agents and teams
SaaS
BoldTrail
CRM
Real estate platform with CRM, lead generation and back-office tools for brokerages
SaaS
Cloze
CRM
AI-assisted relationship CRM for real estate agents and brokerages
SaaS
HubSpot
CRM
HubSpot is a CRM platform that unites marketing, sales and customer service software, with a free CRM tier and paid hubs for each function.
SaaS
Salesforce
CRM
Salesforce is a cloud CRM platform for sales, service and marketing teams to manage customers, deals and customer support in one system.
SaaS
Freshsales
CRM
Sales CRM with built-in phone, email and lead scoring from Freshworks
SaaS