What is HubSpot CMS Hub used for?

HubSpot CMS Hub is a website CMS from HubSpot with drag-and-drop editing, personalization and CRM data, available with free tools and premium plans. It is a good fit for marketing teams managing a company website and businesses personalizing pages for known contacts.

Is HubSpot CMS Hub free?

Yes. HubSpot CMS Hub has a free plan.

Is HubSpot CMS Hub open source?

No. HubSpot CMS Hub is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to HubSpot CMS Hub include WordPress, Joomla and Wagtail.

What are some alternatives to HubSpot CMS Hub?

HubSpot CMS Hub competes with WordPress.com, Webflow and Squarespace. For open-source options, see Enlisted's ranked list of open-source HubSpot CMS Hub alternatives.

HubSpot CMS Hub: features, pricing and alternatives

About HubSpot CMS Hub

HubSpot CMS Hub is the website content management product within the HubSpot customer platform. It combines drag-and-drop page editing with personalization that draws on CRM data, so marketers can build and update a site without relying on developers for every change.

The vendor invites visitors to build a website on its free CMS tools and to book a demo. Because the product sits beside HubSpot's marketing, sales, service, content and data products and a free CRM, website visitors and the contacts they become can be managed together, and apps can be connected through the HubSpot Marketplace.

CMS Hub is hosted software, with free tools to start and premium plans above them. HubSpot publishes pricing for its content products on a dedicated pricing page, and plan details should be checked there.

Key features

Drag-and-drop website editing
Personalized content using CRM data
Free CMS tools to start
Integration with HubSpot marketing and sales products
Marketplace integrations with other apps

Good fit for

→Marketing teams managing a company website
→Businesses personalizing pages for known contacts

Tags: cms; website-builder; hubspot; crm; personalization; drag-and-drop; marketing

HubSpot CMS Hub: questions and answers

What is HubSpot CMS Hub used for?: HubSpot CMS Hub is a website CMS from HubSpot with drag-and-drop editing, personalization and CRM data, available with free tools and premium plans. It is a good fit for marketing teams managing a company website and businesses personalizing pages for known contacts.
Is HubSpot CMS Hub free?: Yes. HubSpot CMS Hub has a free plan.
Is HubSpot CMS Hub open source?: No. HubSpot CMS Hub is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to HubSpot CMS Hub include WordPress, Joomla and Wagtail.
What are some alternatives to HubSpot CMS Hub?: HubSpot CMS Hub competes with WordPress.com, Webflow and Squarespace. For open-source options, see Enlisted's ranked list of open-source HubSpot CMS Hub alternatives.