What is Yotpo used for?

Yotpo is an ecommerce marketing platform for collecting product reviews, running loyalty and referral programs and improving visibility in AI search. It is a good fit for collecting reviews for product pages, launching a points-based loyalty program and improving repeat purchases.

How much does Yotpo cost?

Paid plans for Yotpo start at $89 per month, and there is no free plan.

Is Yotpo open source?

No. Yotpo is proprietary (closed-source) software and can't be self-hosted. In the E-commerce category, open-source options include Paymenter, Svelte Commerce and Aimeos TYPO3.

What are some alternatives to Yotpo?

Yotpo competes with Judge.me, Okendo and Smile.io.

Yotpo: features, pricing and alternatives

About Yotpo

Yotpo is a commercial platform for ecommerce brands that combines customer reviews, user-generated content, loyalty programs and referrals. Brands gather customer content and show it at several stages of the shopper's path, and they set up loyalty and referral programs tailored to their shoppers.

A product called Discover is designed to help brands influence how AI systems rank and recommend their products, and Yotpo Spotlight places loyalty features throughout the shopper journey. The vendor also publishes content on collecting reviews that AI search tools cite, and the company maintains an integrations directory, case studies and a resources hub.

Yotpo is a hosted service sold through a demo-led process, with a pricing page and an enterprise option. It suits online retailers that want reviews, loyalty and retention tools from one vendor instead of several separate apps.

Key features

Product review collection and display
User-generated content across the buyer journey
Customizable loyalty and referral programs
AI search visibility tools
Directory of ecommerce integrations

Good fit for

→Collecting reviews for product pages
→Launching a points-based loyalty program
→Improving repeat purchases

Tags: reviews; loyalty; referrals; ecommerce; ugc; retention; saas

Yotpo: questions and answers

What is Yotpo used for?: Yotpo is an ecommerce marketing platform for collecting product reviews, running loyalty and referral programs and improving visibility in AI search. It is a good fit for collecting reviews for product pages, launching a points-based loyalty program and improving repeat purchases.
How much does Yotpo cost?: Paid plans for Yotpo start at $89 per month, and there is no free plan.
Is Yotpo open source?: No. Yotpo is proprietary (closed-source) software and can't be self-hosted. In the E-commerce category, open-source options include Paymenter, Svelte Commerce and Aimeos TYPO3.
What are some alternatives to Yotpo?: Yotpo competes with Judge.me, Okendo and Smile.io.