TJDA Pulse

TJDA Pulse captures conversions from your server rather than the browser, so they are not lost to ad blockers, Safari tracking prevention or payment redirects. It covers both purchases and leads, deduplicates them into one source of record, and sends them on to Google Analytics 4, Google Ads, Meta Conversions API and LinkedIn Conversions API.

On top of tracking it adds analytics: a side-by-side view of what ad platforms claim against what the server recorded, cross-channel attribution that splits credit across click IDs such as gclid, fbc and li_fat_id using linear, first, last or any-touch models, and per-client dashboards with comparison periods, channel deltas and Google Ads spend. A Google Ads audit covers search terms, campaign performance and spend.

Funnel analysis tracks multi-step funnels with drop-off at each step on unique users or raw events, year-over-year comparisons show metrics against the same period last year, and device and browser breakdowns show where tracking restrictions hurt. The product is built first for B2B and SaaS funnels but also suits e-commerce, and it is described as GDPR-ready, consent-gated and using hashed data.