What is Tappd used for?

Tappd is a customer data platform with built-in messaging that unifies events into one profile and runs email, push, SMS and in-app journeys from it. It is a good fit for sending a recovery message when checkout is abandoned, merging anonymous and logged-in activity, and running onboarding journeys from product events.

How much does Tappd cost?

Paid plans for Tappd start at $49 per month, and there is no free plan. A free trial is available.

Is Tappd open source?

No. Tappd is proprietary (closed-source) software and can't be self-hosted. In the Marketing & SEO category, open-source options include Dub, OpenSEO and YOURLS.

What are some alternatives to Tappd?

Tappd competes with Braze, CleverTap and MoEngage.

Tappd: features, pricing and alternatives

About Tappd

The platform lets teams gather customer data, keep a single profile per person and reach them on every channel from one workspace. Events come in from iOS and web SDKs, server libraries, warehouses and tools such as Stripe and Segment, and anonymous and logged-in activity is merged into one profile that carries a timeline of both events and messages. Segments are built from live behavior and update as events arrive.

Journeys are designed on a visual canvas with triggers, branching on behavior, frequency caps and measurement of each step, and they send across email, push, SMS and in-app channels. Activation happens in seconds, for example when a checkout is abandoned a recovery flow can fire a personalized push. Data can be synced out to destinations like Snowflake and analytics tools. The site offers a free plan with no credit card, says teams can be live in a day and offers a demo.

Key features

Event collection from SDKs, warehouse and APIs
One unified customer profile with a timeline
Live behavioral segments
Visual journey builder with branching
Email, push, SMS and in-app messaging
Shared frequency caps across channels

Good fit for

Sending a recovery message when checkout is abandoned
Merging anonymous and logged-in activity
Running onboarding journeys from product events

Tags: cdp; marketing-automation; customer-data; push-notifications; segmentation; journeys; email; saas

Tappd: questions and answers

What is Tappd used for?: Tappd is a customer data platform with built-in messaging that unifies events into one profile and runs email, push, SMS and in-app journeys from it. It is a good fit for sending a recovery message when checkout is abandoned, merging anonymous and logged-in activity, and running onboarding journeys from product events.
How much does Tappd cost?: Paid plans for Tappd start at $49 per month, and there is no free plan. A free trial is available.
Is Tappd open source?: No. Tappd is proprietary (closed-source) software and can't be self-hosted. In the Marketing & SEO category, open-source options include Dub, OpenSEO and YOURLS.
What are some alternatives to Tappd?: Tappd competes with Braze, CleverTap and MoEngage.