About Oktopost
Oktopost is a commercial social media platform aimed at B2B marketers. Unlike tools built for consumer brands, it is organized around business goals such as reaching buyers on LinkedIn, supporting long sales cycles and showing social's contribution to the pipeline.
A key feature is employee advocacy, which lets staff share company content from their own profiles, extending reach beyond the corporate page. The product also covers publishing and scheduling across B2B-relevant networks and reporting on results. Oktopost is a hosted service, typically adopted by marketing teams at software and services companies.
Key features
- Employee advocacy program tools
- LinkedIn publishing and scheduling
- B2B-focused social reporting
- Content sharing by staff profiles
Good fit for
- →Amplifying company content through employees
- →Reporting social results for B2B campaigns
- Tags
- b2b-marketing
- employee-advocacy
- social-media-management
- publishing
- reporting
- marketing
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