What is Lead Recorder used for?

Lead Recorder is a marketing attribution tool that matches each form, call and booking to the ad, search or post that produced it, without needing GA4. It is a good fit for agencies proving which ads produce leads for clients and contractors seeing which searches lead to phone calls.

How much does Lead Recorder cost?

Paid plans for Lead Recorder start at $39 per month, and there is no free plan.

Is Lead Recorder open source?

No. Lead Recorder is proprietary (closed-source) software and can't be self-hosted. In the Analytics category, open-source options include Talivia, Umami and Plausible.

What are some alternatives to Lead Recorder?

Lead Recorder competes with Hyros, Cometly and CallRail.

Lead Recorder: features, pricing and alternatives

About Lead Recorder

Lead Recorder shows which Google Ads, SEO keywords and social posts bring in leads and phone calls. It records lead sources, form submissions, phone clicks and calls, and matches each named lead to the exact channel and search term, such as a Google Ads keyword or an organic search, so a business owner can see what works in plain language instead of reading GA4 sessions.

Features include a live lead feed, the full page journey of each lead with time spent on every page, named leads rather than anonymous sessions, and shareable links for team members or clients. Setup is one script tag in the site header, and it works with WordPress, Webflow, Framer, Squarespace, Wix and any site via Google Tag Manager. The product is aimed at agencies, contractors and web designers.

Sixteen integrations cover Slack, Microsoft Teams, Twilio, Gmail, Google Sheets, Airtable, Notion, HubSpot, GoHighLevel, Pipedrive, Mailchimp, webhooks and AI assistants such as Claude and ChatGPT. Lead Recorder is a hosted service with a 14-day free trial and no credit card to start, and flat plans without usage fees.

Key features

Lead source attribution for forms, calls and bookings
Phone click and call tracking
Named leads with full page journey
Live lead feed
One script tag install
Shareable lead feed links
Integrations with CRMs, Slack and Sheets
Works without GA4

Good fit for

Agencies proving which ads produce leads for clients
Contractors seeing which searches lead to phone calls

Tags: attribution; lead-tracking; call-tracking; google-ads; marketing-analytics; forms; agencies

Lead Recorder: questions and answers

What is Lead Recorder used for?: Lead Recorder is a marketing attribution tool that matches each form, call and booking to the ad, search or post that produced it, without needing GA4. It is a good fit for agencies proving which ads produce leads for clients and contractors seeing which searches lead to phone calls.
How much does Lead Recorder cost?: Paid plans for Lead Recorder start at $39 per month, and there is no free plan.
Is Lead Recorder open source?: No. Lead Recorder is proprietary (closed-source) software and can't be self-hosted. In the Analytics category, open-source options include Talivia, Umami and Plausible.
What are some alternatives to Lead Recorder?: Lead Recorder competes with Hyros, Cometly and CallRail.