What is ValidateThat used for?

ValidateThat is a UX research workspace for card sorting, tree testing, first-click and prototype tests and surveys, plus an AI idea validation verdict and embeddable studies. It is a good fit for testing a site's navigation before a redesign and validating a product idea with real users.

Is ValidateThat free?

Yes. ValidateThat has a free plan, and paid plans start at $19 per month.

Is ValidateThat open source?

No. ValidateThat is proprietary (closed-source) software and can't be self-hosted. In the Testing & QA category, open-source options include Playwright, k6 and Locust.

What are some alternatives to ValidateThat?

ValidateThat competes with Optimal Workshop, Maze and Lyssna.

ValidateThat: features, pricing and alternatives

About ValidateThat

ValidateThat bundles common research methods in one place. You can run open and closed card sorts to see how users group content, tree tests to confirm people can find things in a navigation, first-click and prototype tests on uploaded screenshots, and surveys to quantify demand and the reasons behind it. Results update live, and built-in participant recruitment is available, or you can embed a study on your own site with a one-line snippet so real visitors take it in a modal.

An Idea Validation Engine takes a short description of what you plan to build and returns a market verdict on demand and risk, a competitor breakdown with gaps, and a research plan listing the studies to run in priority order. The site compares itself with Maze, Lyssna and OptimalSort.

The free plan includes 3 studies of any type with no credit card, and the setup is described as under five minutes. Students and educators can get 50 percent off, and the site has guides, comparisons, a FAQ and a pricing page.

Key features

Open and closed card sorting
Tree testing for navigation
First-click and prototype tests
Surveys with live results
AI idea validation verdict and research plan
Studies embeddable on your own website
Built-in participant recruitment

Good fit for

Testing a site's navigation before a redesign
Validating a product idea with real users

Tags: ux-research; card-sorting; tree-testing; surveys; idea-validation; usability; prototype-testing

ValidateThat: questions and answers

What is ValidateThat used for?: ValidateThat is a UX research workspace for card sorting, tree testing, first-click and prototype tests and surveys, plus an AI idea validation verdict and embeddable studies. It is a good fit for testing a site's navigation before a redesign and validating a product idea with real users.
Is ValidateThat free?: Yes. ValidateThat has a free plan, and paid plans start at $19 per month.
Is ValidateThat open source?: No. ValidateThat is proprietary (closed-source) software and can't be self-hosted. In the Testing & QA category, open-source options include Playwright, k6 and Locust.
What are some alternatives to ValidateThat?: ValidateThat competes with Optimal Workshop, Maze and Lyssna.