What is TrackWhy used for?

TrackWhy is privacy-first, cookieless web analytics with a conversational AI assistant, Stripe payment attribution, funnels and a tag of about 2 KB. It is a good fit for replacing Google Analytics with a privacy-first tool and asking questions about traffic in plain English.

How much does TrackWhy cost?

Paid plans for TrackWhy start at $19 per month, and there is no free plan. A free trial is available.

Is TrackWhy open source?

No. TrackWhy is proprietary (closed-source) software and can't be self-hosted. In the Analytics category, open-source options include Rybbit, Umami and Plausible.

What are some alternatives to TrackWhy?

TrackWhy competes with Google Analytics, Simple Analytics and Fathom Analytics.

TrackWhy: features, pricing and alternatives

About TrackWhy

TrackWhy is a web analytics product that works without cookies, so no consent banner is needed, using a single script of roughly 2 KB compressed. Reports cover pageviews, unique visitors, a real-time visitor map and live event feed, auto-captured clicks and custom events, and a bounce rate computed from one-pageview sessions.

Its distinctive piece is a built-in AI analyst. You can ask natural-language questions about traffic or payments and get answers grounded in your data, receive AI-narrated weekly summaries, and use AI-assisted drill-downs that explain why cohorts behave differently. Funnels and paths highlight steps with high drop-off, and Stripe attribution ties conversions to sources.

There is one Pro plan with a 14-day free trial and no credit card, covering 1,000,000 events per month, unlimited sites and 5 years of data retention. A limited early-supporter yearly deal starts at $49 per year. Comparison pages and a cost estimator set it against Plausible and Fathom.

Key features

Cookieless tracking with no consent banner
Conversational AI analytics assistant
AI-narrated weekly insights
Funnels and paths with drop-off highlights
Stripe payment attribution
Real-time visitor map and event feed
Auto-captured clicks and custom events

Good fit for

Replacing Google Analytics with a privacy-first tool
Asking questions about traffic in plain English

Tags: web-analytics; privacy; cookieless; ai-assistant; funnels; stripe; plausible-alternative

TrackWhy: questions and answers

What is TrackWhy used for?: TrackWhy is privacy-first, cookieless web analytics with a conversational AI assistant, Stripe payment attribution, funnels and a tag of about 2 KB. It is a good fit for replacing Google Analytics with a privacy-first tool and asking questions about traffic in plain English.
How much does TrackWhy cost?: Paid plans for TrackWhy start at $19 per month, and there is no free plan. A free trial is available.
Is TrackWhy open source?: No. TrackWhy is proprietary (closed-source) software and can't be self-hosted. In the Analytics category, open-source options include Rybbit, Umami and Plausible.
What are some alternatives to TrackWhy?: TrackWhy competes with Google Analytics, Simple Analytics and Fathom Analytics.