What is Mara used for?

Mara is an AI email marketer that drafts welcome, nudge and win-back lifecycle emails in your voice for you to approve, then sends, tests and follows up. It is a good fit for small SaaS teams without a lifecycle email routine and replying to user responses to onboarding emails.

How much does Mara cost?

Paid plans for Mara start at $99 per month, and there is no free plan. A free trial is available.

No. Mara is proprietary (closed-source) software and can't be self-hosted. In the Email Marketing category, open-source options include Notifuse, Mailtrain and Plunk.

What are some alternatives to Mara?

Mara competes with Customer.io, Loops and Vero.

Mara: features, pricing and alternatives

About Mara

Mara is an AI that writes the lifecycle emails a product should send, such as a welcome for each new sign-up, a prompt for trials that have gone quiet and a win-back for customers who left. You give it your product URL and it drafts the messages in your voice. You read them, tweak a line if you want and approve, and then Mara sends the emails, tests them and follows up.

The homepage shows an example in which a customer replies to a welcome email and Mara drafts a reply that waits for the owner's approval before it goes out. The approach keeps a person in the loop, with Mara producing first drafts before you think to ask for them. It is a hosted service with a pricing page, a menu of product and resource pages, and a call to action to hire Mara by entering your product URL.

Key features

Drafts welcome emails for new sign-ups
Nudges for trials that have gone quiet
Win-back emails for lost customers
Drafts written in your voice
Approval step before anything is sent
Sends, tests and follows up on replies

Good fit for

Small SaaS teams without a lifecycle email routine
Replying to user responses to onboarding emails

Tags: email-marketing; lifecycle-email; ai; onboarding-emails; win-back; saas; automation

Mara: questions and answers

What is Mara used for?: Mara is an AI email marketer that drafts welcome, nudge and win-back lifecycle emails in your voice for you to approve, then sends, tests and follows up. It is a good fit for small SaaS teams without a lifecycle email routine and replying to user responses to onboarding emails.
How much does Mara cost?: Paid plans for Mara start at $99 per month, and there is no free plan. A free trial is available.
Is Mara open source?: No. Mara is proprietary (closed-source) software and can't be self-hosted. In the Email Marketing category, open-source options include Notifuse, Mailtrain and Plunk.
What are some alternatives to Mara?: Mara competes with Customer.io, Loops and Vero.