What is EmailCalculator used for?

EmailCalculator is an email reporting dashboard that calculates campaign, ROI and lead metrics from 55+ connected email platforms or manual entry, with white-label exports for agencies. It is a good fit for agencies reporting on several client accounts, comparing campaign performance with benchmarks and replacing manual copying of metrics into spreadsheets.

Is EmailCalculator free?

Yes. EmailCalculator has a free plan, and paid plans start at £9 per month.

Is EmailCalculator open source?

No. EmailCalculator is proprietary (closed-source) software and can't be self-hosted. In the Analytics category, open-source options include Open Web Analytics, Litlyx and Sniffly.

What are some alternatives to EmailCalculator?

EmailCalculator competes with Databox and Supermetrics.

EmailCalculator: features, pricing and alternatives

About EmailCalculator

Email Calculator is a hosted reporting tool for email marketers and agencies. It turns campaign data into calculated metrics such as delivered, bounce, open, click, click-to-open and unsubscribe rates, plus a quality score and an overall health score, and it shows the formula behind each figure so the numbers can be checked.

Data arrives through API connections to more than 55 platforms, including Mailchimp, Klaviyo, HubSpot, ActiveCampaign, ConvertKit and SendGrid, or by manual entry on the free plan. Campaigns can be compared against industry benchmarks, tracked for earnings per campaign and reviewed with AI-powered recommendations. Reports export to PDF, PowerPoint, Excel, Word, CSV and HTML, and paid plans can schedule them to send daily, weekly or monthly.

Agencies can keep the platforms of all their clients in one dashboard and send branded white-label reports. The site also offers guides, a glossary, benchmark data and a newsletter for people who work with email metrics.

Key features

Calculates delivery, open, click and bounce rates
Connects to 55+ email platforms by API
Manual data entry on the free plan
Earnings and ROI tracking per campaign
Industry benchmark comparisons
AI recommendations and health scores
Exports to PDF, PowerPoint, Excel and CSV
Scheduled and white-label agency reports

Good fit for

Agencies reporting on several client accounts
Comparing campaign performance with benchmarks
Replacing manual copying of metrics into spreadsheets

Tags: email-analytics; reporting; email-marketing; roi; dashboard; white-label; agencies

EmailCalculator: questions and answers

What is EmailCalculator used for?: EmailCalculator is an email reporting dashboard that calculates campaign, ROI and lead metrics from 55+ connected email platforms or manual entry, with white-label exports for agencies. It is a good fit for agencies reporting on several client accounts, comparing campaign performance with benchmarks and replacing manual copying of metrics into spreadsheets.
Is EmailCalculator free?: Yes. EmailCalculator has a free plan, and paid plans start at £9 per month.
Is EmailCalculator open source?: No. EmailCalculator is proprietary (closed-source) software and can't be self-hosted. In the Analytics category, open-source options include Open Web Analytics, Litlyx and Sniffly.
What are some alternatives to EmailCalculator?: EmailCalculator competes with Databox and Supermetrics.