About Comscore

Comscore is a commercial media measurement and analytics provider. Its stated role is to act as a trusted currency for planning, buying and evaluating media across platforms, supplying audience data used by advertisers, publishers and others in the media industry.

Solutions cover advertising measurement across platforms, digital audience measurement for all content types, marketing impact, global box office tracking for movies, programmatic targeting and the value of social media audiences. Its plan, transact and evaluate framing ties audience data to planning, to buying and selling media, and to measuring campaign results.

Comscore is a vendor of data and measurement services rather than a self-serve software tool. Products such as Comscore TV, OnDemand Essentials and Box Office Essentials are reached through client logins, and the site does not list prices. It also publishes rankings, a blog, whitepapers and reports.