What is Claap used for?

Claap records sales conversations, with or without a meeting bot, and turns them into structured meeting, deal and company data for CRMs and AI agents. It is a good fit for sales teams updating the CRM automatically, managers coaching reps from call data and RevOps teams building custom AI agents.

Yes. Claap has a free plan, and paid plans start at €30 per seat per month.

Is Claap open source?

No. Claap is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Claap include Meetily and Call.md.

What are some alternatives to Claap?

Claap competes with Grain, Fireflies.ai and Otter.ai. For open-source options, see Enlisted's ranked list of open-source Claap alternatives.

Claap: features, pricing and alternatives

About Claap

Claap is a commercial platform that started as meeting and screen recording and now focuses on capturing sales conversations. It records online meetings, phone calls and VoIP, in-person meetings and even emails, then converts them into organized meeting, deal and company data that can be sent to a CRM or used by AI agents.

Built-in agents cover CRM auto-completion, coaching and scoring, and deal and account forecasting. An AI context layer exposes ClaapAgent, an MCP server and an API so that teams can build their own agents on top of the recorded data. Pages are organized by role for sales leaders, sales reps, revenue operations and customer success, and the product is presented as part of lemlist.

Claap is hosted, proprietary software. It can be started for free, and the site also offers demos and a pricing page. It suits revenue teams that want call notes and CRM updates to happen automatically.

Key features

AI recording of online and in-person meetings
Call and VoIP capture
CRM auto-complete from conversations
Coaching and call scoring
Deal and account forecasting
MCP server and API access
Option to record without a bot

Good fit for

→Sales teams updating the CRM automatically
→Managers coaching reps from call data
→RevOps teams building custom AI agents

Tags: meeting-recording; sales; crm; ai-notetaker; call-coaching; revenue-operations

Claap: questions and answers

What is Claap used for?: Claap records sales conversations, with or without a meeting bot, and turns them into structured meeting, deal and company data for CRMs and AI agents. It is a good fit for sales teams updating the CRM automatically, managers coaching reps from call data and RevOps teams building custom AI agents.
Is Claap free?: Yes. Claap has a free plan, and paid plans start at €30 per seat per month.
Is Claap open source?: No. Claap is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Claap include Meetily and Call.md.
What are some alternatives to Claap?: Claap competes with Grain, Fireflies.ai and Otter.ai. For open-source options, see Enlisted's ranked list of open-source Claap alternatives.