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ZoomInfo

SaaS

B2B contact and company data platform with sales, marketing and operations tools for prospecting, buyer intent and CRM enrichment.

Competes with

zoominfo.com
ZoomInfo homepage screenshot

About ZoomInfo

ZoomInfo is a go-to-market platform built on a large database of B2B contacts and companies. Sales, marketing and operations teams use it to find and qualify prospects, track buying intent, automate outreach and keep CRM data accurate.

Its product line includes ZoomInfo Copilot as an AI sales agent, a GTM Workspace, GTM Studio for workflows triggered by buying signals, an MCP connection for AI tools, and separate offerings for sales, marketing with account-based marketing, talent and operations. Solutions listed include contact and company search, lead generation, buyer intent, website visitor tracking, sales automation, conversation intelligence, website chat, ad audiences, CRM enrichment and predictive modeling, plus an API and data-as-a-service for other systems. ZoomInfo is proprietary and delivered as a hosted service, with a marketplace, cloud partners and professional data services. Pricing is on the vendor's pricing page.

Key features

  • B2B contact and company search
  • Buyer intent and visitor tracking
  • Copilot AI sales agent
  • Workflows triggered by buying signals
  • CRM data enrichment
  • API and data-as-a-service delivery

Good fit for

  • →Building prospect lists for outbound sales
  • →Keeping CRM contact data up to date
Tags
sales-intelligence
b2b-data
lead-generation
abm
enrichment
buyer-intent
saas

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