What is Apollo.io used for?

Apollo.io is a B2B contact and company database combined with sales engagement tools for finding prospects, enriching data and running outreach. It is a good fit for building targeted outbound prospect lists and enriching CRM records with contact data.

Yes. Apollo.io has a free plan, and paid plans start at $49 per month. A free trial is also available.

Is Apollo.io open source?

No. Apollo.io is proprietary (closed-source) software and can't be self-hosted. In the CRM category, open-source options include Wukong CRM 15, Twenty and Krayin CRM.

What are some alternatives to Apollo.io?

Apollo.io competes with ZoomInfo, Outreach and Salesloft.

Apollo.io: features, pricing and alternatives

About Apollo.io

Apollo.io is a sales and go-to-market platform that pairs a large B2B contact and company database with tools to reach those people. Sales teams, marketers, RevOps staff and developers use it to find prospects, enrich records and run outbound and inbound motions from one workspace.

The platform is organized around data, intelligence and execution layers. Products include Apollo Data, a Workspace for managing go-to-market work, Apollo Anywhere for using it in other tools and Builder Studio for building custom AI systems, along with features such as waterfall enrichment, deliverability tools, a Chrome extension, an AI assistant, a parallel dialer and an MCP server. Use cases span outbound, inbound, enrichment and sales engagement. Apollo is proprietary and delivered as a hosted service. Visitors can sign up for free or request a demo, and plans are described on the vendor's pricing page.

Key features

B2B contact and company database
Waterfall data enrichment
Email sequences and deliverability tools
Parallel dialer for calling
Chrome extension for prospecting
MCP server and AI assistant

Good fit for

→Building targeted outbound prospect lists
→Enriching CRM records with contact data

Tags: sales-intelligence; crm; b2b-data; sales-engagement; enrichment; outbound; saas

Apollo.io: questions and answers

What is Apollo.io used for?: Apollo.io is a B2B contact and company database combined with sales engagement tools for finding prospects, enriching data and running outreach. It is a good fit for building targeted outbound prospect lists and enriching CRM records with contact data.
Is Apollo.io free?: Yes. Apollo.io has a free plan, and paid plans start at $49 per month. A free trial is also available.
Is Apollo.io open source?: No. Apollo.io is proprietary (closed-source) software and can't be self-hosted. In the CRM category, open-source options include Wukong CRM 15, Twenty and Krayin CRM.
What are some alternatives to Apollo.io?: Apollo.io competes with ZoomInfo, Outreach and Salesloft.