What is Swell used for?

Swell is a headless commerce platform for subscriptions, wholesale, physical and digital products, with a hosted checkout and developer-focused APIs. It is a good fit for direct-to-consumer brands with subscriptions, selling B2B and DTC from one catalog, and developers building custom storefronts.

How much does Swell cost?

Paid plans for Swell start at $29 per month, and there is no free plan. A free trial is available.

Is Swell open source?

No. Swell is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Swell include Saleor, Medusa and Spree Commerce.

What are some alternatives to Swell?

Swell competes with commercetools, BigCommerce and VTEX. For open-source options, see Enlisted's ranked list of open-source Swell alternatives.

Swell: features, pricing and alternatives

About Swell

Swell is a commercial headless commerce platform for brands that want a flexible back end and full control over their storefront. It models complex catalogs and supports recurring physical and digital products sold next to one-off items, which makes it suited to subscription businesses.

The admin covers products, subscriptions, discounts such as coupons and buy-one-get-one promotions, wholesale with volume pricing and invoicing, customer management, order editing, multi-location fulfillment with split shipments, and reporting. Storefronts are fully customizable, checkout can be hosted, built with a partner or custom, and multiple payment gateways can be connected at once.

Internationalization supports region-specific languages, pricing and payment methods, and more than 40 no-code integrations connect marketing, payments, fulfillment and automation services. Swell is a hosted service with a free trial and a pricing page, and it has sections on its site for developers and AI.

Key features

Headless commerce with developer APIs
Subscription and recurring product billing
Wholesale pricing and invoicing
Multi-location fulfillment and inventory
Hosted or custom checkout
Multiple payment gateways at once
Region-specific languages and pricing

Good fit for

→Direct-to-consumer brands with subscriptions
→Selling B2B and DTC from one catalog
→Developers building custom storefronts

Tags: headless-commerce; ecommerce; subscriptions; wholesale; api; dtc; saas

Swell: questions and answers

What is Swell used for?: Swell is a headless commerce platform for subscriptions, wholesale, physical and digital products, with a hosted checkout and developer-focused APIs. It is a good fit for direct-to-consumer brands with subscriptions, selling B2B and DTC from one catalog, and developers building custom storefronts.
How much does Swell cost?: Paid plans for Swell start at $29 per month, and there is no free plan. A free trial is available.
Is Swell open source?: No. Swell is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Swell include Saleor, Medusa and Spree Commerce.
What are some alternatives to Swell?: Swell competes with commercetools, BigCommerce and VTEX. For open-source options, see Enlisted's ranked list of open-source Swell alternatives.