What is VTEX used for?

VTEX is an enterprise commerce suite for D2C, B2C and B2B brands and marketplaces, with customer-service and retail media products, popular in Latin America. It is a good fit for large retailers running marketplaces, brands unifying B2B and B2C commerce, and retailers monetizing sites with sponsored ads.

How much does VTEX cost?

VTEX doesn't publish fixed prices; pricing is quoted on request.

No. VTEX is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to VTEX include Medusa, Bagisto and Spree Commerce.

What are some alternatives to VTEX?

VTEX competes with Salesforce Commerce Cloud, commercetools and BigCommerce. For open-source options, see Enlisted's ranked list of open-source VTEX alternatives.

VTEX: features, pricing and alternatives

About VTEX

VTEX is a commercial enterprise commerce suite popular in Latin America, built for direct-to-consumer, business-to-consumer and business-to-business companies as well as marketplaces. The vendor describes it as an AI-native unified commerce solution aimed at CIOs and CEOs who want to modernize their technology stack.

The suite is made up of three platforms: the VTEX Commerce Platform for running storefronts and marketplaces, the VTEX CX Platform for AI-native customer service and conversational commerce, and the VTEX Ads Platform, which lets retailers turn their commerce sites into advertising channels with sponsored products. The company also publishes talks and product vision content on its site.

VTEX is delivered as a hosted service and sold to larger enterprises through a get-started and sales process. The vendor points prospective buyers to a get-started process for pricing and plan details.

Key features

Commerce platform for D2C, B2C and B2B
Built-in marketplace capabilities
AI-native customer service and conversational commerce
Retail media with sponsored products
Unified commerce across channels

Good fit for

→Large retailers running marketplaces
→Brands unifying B2B and B2C commerce
→Retailers monetizing sites with sponsored ads

Tags: ecommerce; enterprise; marketplace; latin-america; unified-commerce; retail-media; saas

VTEX: questions and answers

What is VTEX used for?: VTEX is an enterprise commerce suite for D2C, B2C and B2B brands and marketplaces, with customer-service and retail media products, popular in Latin America. It is a good fit for large retailers running marketplaces, brands unifying B2B and B2C commerce, and retailers monetizing sites with sponsored ads.
How much does VTEX cost?: VTEX doesn't publish fixed prices; pricing is quoted on request.
Is VTEX open source?: No. VTEX is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to VTEX include Medusa, Bagisto and Spree Commerce.
What are some alternatives to VTEX?: VTEX competes with Salesforce Commerce Cloud, commercetools and BigCommerce. For open-source options, see Enlisted's ranked list of open-source VTEX alternatives.