About Reaction Commerce
Reaction, formerly Reaction Commerce and later Mailchimp Open Commerce, is an API-first, headless commerce platform built with Node.js, React, MongoDB, and GraphQL. It runs with npm, Docker, and Kubernetes. The repository tagline states that the project has been discontinued, so it should be treated as archived code, not a maintained product. It is released under the GPL-3.0 license.
While it was active it offered a plugin system for choosing integrations, multi-tenant hosting of several shops in one installation, products with options and variants, and an architecture designed to scale from one server to hundreds. The README claimed fast GraphQL queries and use on sites processing tens of thousands of orders a day.
Today it is mostly useful as a reference for headless commerce architecture or as a starting point for teams willing to maintain a fork. Anyone planning a new store should look at actively maintained alternatives.
Key features
- API-first headless commerce architecture
- GraphQL API on Node.js and MongoDB
- Plugin system for integrations
- Multi-tenant shops in one installation
- Products with options and variants
- Docker and Kubernetes deployment
Good fit for
- →Studying headless commerce architecture
- →Forking as a base for a custom storefront back end
- Tags
- ecommerce
- headless-commerce
- graphql
- nodejs
- mongodb
- discontinued
- api-first
- marketplace
Reaction Commerce: questions and answers
- What is Reaction Commerce used for?
- Reaction Commerce, later Mailchimp Open Commerce, an API-first headless commerce platform on Node.js, MongoDB, and GraphQL that has been discontinued. It is a good fit for studying headless commerce architecture and forking as a base for a custom storefront back end.
- Is Reaction Commerce open source?
- Yes. Reaction Commerce is open source under the GPL-3.0 licence. Its source code is on GitHub at reactioncommerce/reaction and is written mainly in JavaScript.
- Is Reaction Commerce free?
- Yes. Reaction Commerce is open source, so the software itself is free to use.
- Can I self-host Reaction Commerce?
- Yes. Reaction Commerce can be self-hosted on your own server or infrastructure; there is no official hosted version.
- What is Reaction Commerce an alternative to?
- Reaction Commerce is an open-source alternative to commercetools and BigCommerce. Other open-source alternatives to commercetools include Medusa, Vendure and Virto Commerce.
- Is Reaction Commerce actively maintained?
- The most recent commit to Reaction Commerce was on 1 March 2026, and the latest release is v5.0.0, published on 13 June 2023. The project has 12k stars on GitHub.
Open-source alternatives to Reaction Commerce
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Medusa
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The world's most flexible commerce platform for agents and developers
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Vendure
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Virto Commerce
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Virto Commerce B2B Innovation Platform
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Saleor Core: the high performance, composable, headless commerce API.
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Spree Commerce
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Aimeos for Laravel
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Laravel ecommerce package for ultra fast online shops, scalable marketplaces, complex B2B
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SaaS alternatives to Reaction Commerce
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commercetools
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API-first headless commerce platform for enterprise retailers
SaaS
BigCommerce
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Hosted ecommerce platform with built-in B2B features and headless options
SaaS
Adobe Commerce
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Ecommerce platform formerly Magento Commerce, with B2B and headless options
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Commerce Layer
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Headless commerce API for carts, orders, pricing and inventory across markets
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Swell
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Headless commerce platform for subscriptions, physical and digital products
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VTEX
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Enterprise commerce platform with marketplace features, popular in Latin America
SaaS

