What is Propal used for?

Propal is proposal software for agencies to build branded proposals, track how prospects read them, collect approvals and take payment. It is a good fit for agencies replacing PDF proposals and following up at the right time using view data.

How much does Propal cost?

Paid plans for Propal start at $29.99 per seat per month, and there is no free plan. A free trial is available.

Is Propal open source?

No. Propal is proprietary (closed-source) software and can't be self-hosted. In the CRM category, open-source options include Twenty, Krayin CRM and SuiteCRM.

What are some alternatives to Propal?

Propal competes with Qwilr, Proposify and PandaDoc.

Propal: features, pricing and alternatives

About Propal

Propal is a hosted proposal tool for agencies and entrepreneurs. You build branded proposals from templates for services such as branding, content creation, design, development, landing pages and lead generation, then send them to prospects as trackable links instead of plain PDFs.

Engagement tracking shows who opened a proposal, when, from where and which sections got the most attention, which helps with timing follow-ups. A central media library, reusable sections and saved services and pricing blocks reduce rebuilding from scratch. Prospects can view, approve and pay in one flow, and integrations let you embed scheduling, payments, videos and forms. AI-powered proposal generation is listed as live.

Key features

Branded proposal templates for agency services
Engagement tracking by section and viewer
Reusable sections and saved service blocks
Central media library
View, approve and pay in one flow
AI-assisted proposal generation
Embeds for scheduling, payments and forms

Good fit for

Agencies replacing PDF proposals
Following up at the right time using view data

Tags: proposals; agencies; e-signature; payments; engagement-tracking; templates; crm

Propal: questions and answers

What is Propal used for?: Propal is proposal software for agencies to build branded proposals, track how prospects read them, collect approvals and take payment. It is a good fit for agencies replacing PDF proposals and following up at the right time using view data.
How much does Propal cost?: Paid plans for Propal start at $29.99 per seat per month, and there is no free plan. A free trial is available.
Is Propal open source?: No. Propal is proprietary (closed-source) software and can't be self-hosted. In the CRM category, open-source options include Twenty, Krayin CRM and SuiteCRM.
What are some alternatives to Propal?: Propal competes with Qwilr, Proposify and PandaDoc.