What is Lazada used for?

Lazada, owned by Alibaba, runs online marketplaces and a seller platform in six Southeast Asian countries. It is a good fit for brands entering Southeast Asian ecommerce and retailers scaling across several countries.

How much does Lazada cost?

Lazada is a paid product with no free plan.

Is Lazada open source?

No. Lazada is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Lazada include Mercur, Shuup and GrandNode 2.

What are some alternatives to Lazada?

Lazada competes with Shopee, TikTok Shop and Amazon Seller Central. For open-source options, see Enlisted's ranked list of open-source Lazada alternatives.

Lazada: features, pricing and alternatives

About Lazada

Lazada is an ecommerce company that runs online marketplaces in Southeast Asia, including Indonesia, Vietnam, Malaysia, Thailand, Singapore and the Philippines. It is owned by Alibaba and connects shoppers with brands and sellers across the region.

Its corporate site describes the business as a combination of technology, logistics and payments infrastructure that supports both shoppers and retailers. For merchants, Lazada positions itself as a way to scale a business into the region, with country-specific pages explaining how to grow on the platform.

The company site also covers press, careers, intellectual property protection and a charitable foundation. Lazada is a hosted commercial marketplace, so there is no self-hosted version, and it suits merchants targeting Southeast Asian consumers.

Key features

Marketplaces in six Southeast Asian countries
Merchant access to regional buyers
Logistics and payments infrastructure
Intellectual property rights protection program

Good fit for

→Brands entering Southeast Asian ecommerce
→Retailers scaling across several countries

Tags: marketplace; ecommerce; southeast-asia; alibaba; seller-platform; saas

Lazada: questions and answers

What is Lazada used for?: Lazada, owned by Alibaba, runs online marketplaces and a seller platform in six Southeast Asian countries. It is a good fit for brands entering Southeast Asian ecommerce and retailers scaling across several countries.
How much does Lazada cost?: Lazada is a paid product with no free plan.
Is Lazada open source?: No. Lazada is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Lazada include Mercur, Shuup and GrandNode 2.
What are some alternatives to Lazada?: Lazada competes with Shopee, TikTok Shop and Amazon Seller Central. For open-source options, see Enlisted's ranked list of open-source Lazada alternatives.